Elista QLED Google TVs Debut in India: 4K Resolution & 48W Speakers Elevate Home Entertainment

Indian consumers gained new premium entertainment options as Elista launched its QLED Google TV lineup on August 6, 2025. The homegrown electronics brand unveiled three models (32-inch, 43-inch, and 55-inch) featuring up to 4K UHD resolution, integrated Google TV, and powerful 48W speaker systems – positioning itself competitively in India’s booming smart TV market.

Elista QLED TV: Technical Specifications Breakdown
The new series targets quality-focused buyers with hardware previously seen in premium segments. All models feature Quantum Dot LED displays delivering wider color gamuts and higher peak brightness than standard LED TVs. The 55-inch flagship boasts 4K UHD (3840 x 2160 pixels) resolution with HDR10+ support, while the 32-inch variant offers FHD (1920×1080) resolution.

Performance specs include:

• MediaTek quad-core processors
• 2GB RAM + 16GB storage (expandable via USB)
• Google TV OS with built-in Chromecast
• 48W Dolby Audio speakers with bass reflex
• 3x HDMI 2.1 ports and Bluetooth 5.1

“These TVs combine cinematic visuals with theater-grade sound,” said Partha Ghosh, Elista’s Product Head, during the launch event. “The Google TV integration provides personalized content discovery while our 48W speaker system eliminates the need for soundbars in mid-sized rooms.”

Strategic Market Positioning
Elista enters India’s QLED segment during record smart TV adoption. According to Counterpoint Research’s 2025 Q2 report, premium TV sales (above ₹40,000) grew 28% YoY, driven by increasing 4K content availability. The launch strategically undercuts rivals – industry sources indicate the 55-inch model retails near ₹54,999, approximately 15% below comparable Samsung/LG QLEDs.

The Google TV ecosystem provides access to 7,000+ apps including Netflix, Prime Video, and Disney+ Hotstar. Voice control via Google Assistant and multi-device screen mirroring address growing consumer demand for seamless smart home integration. Service coverage spans 15,000+ PIN codes through Elista’s partnership with HCL Care.

Availability and Consumer Response
Initial stocks are available via Amazon India, Reliance Digital, and Elista’s brand stores. Early customer reviews highlight the matte anti-glare displays as ideal for brightly lit Indian living rooms. The 43-inch model emerges as the volume driver, balancing 4K resolution with ₹42,999 pricing.

This competitively priced QLED series signals Indian brands’ growing capability to deliver premium features at accessible prices. With immersive visuals, robust audio, and the Android ecosystem’s flexibility, Elista’s Google TVs offer compelling alternatives in the ₹30,000-60,000 segment. Check display units at authorized retailers to experience the Dolby Audio performance firsthand.

Must Know

Q: What screen sizes are available?
A: Three variants: 32-inch (FHD), 43-inch (4K), and 55-inch (4K UHD). All feature Quantum Dot displays with 100% color volume.

Q: Does it support popular OTT platforms?
A: Yes, Google TV includes built-in access to Netflix, Prime Video, Disney+ Hotstar, SonyLIV, and ZEE5. Users can create unified watchlists across services.

Q: What audio technologies are included?
A: All models feature 48W speakers with Dolby Audio, DTS Virtual:X, and bass reflex tubes. The 55-inch version adds dedicated subwoofer output.

Q: How does the Google TV interface help users?
A: It aggregates content from subscribed services into personalized recommendations. Voice search via remote finds shows across platforms without switching apps.

Q: What’s the warranty coverage?
A: Elista provides 1-year comprehensive warranty + additional 1-year panel warranty. Service available through 350+ HCL Care centers nationwide.