The corridors of power at UBN are more cutthroat than ever. Apple TV+ has unleashed the first full trailer for The Morning Show Season 4, and it promises a dramatic escalation of the newsroom drama that has captivated audiences since 2019. The nearly two-and-a-half-minute preview, released this week, plunges viewers back into the turbulent world of morning television, where personal ambition and journalistic integrity are on a catastrophic collision course.

Returning stars Jennifer Aniston and Reese Witherspoon lead the charge as Alex Levy and Bradley Jackson, now navigating the precarious aftermath of the UBA-NBN merger that closed out Season 3. The The Morning Show Season 4 trailer immediately establishes a new, formidable antagonist in Celine, a shrewd executive portrayed by Oscar winner Marion Cotillard, who dismisses the network’s ethos with a chilling, “It’s a nice idea. But it’s not sexy.”

What to Expect from The Morning Show Season 4?

The new season picks up nearly two years after the merger, with the company struggling to define its new identity. “This is so recent: the different company, the different culture,” Alex Levy is seen telling a press conference, hinting at the unstable foundation upon which this new media empire is built. However, the central conflict quickly crystallizes around a potentially earth-shattering investigative story.

Bradley Jackson, a “firm believer in second chances,” is determined to expose a massive corporate cover-up involving severe environmental violations. The trailer suggests this story has dire human consequences, putting her on a direct warpath with the network’s new leadership, including Alex, who is heard advocating to “shut the story down.” Bradley’s defiant retort, “I’m doing the story whether you like it or not,” sets the stage for the most intense showdown between the two leads yet. The tension culminates in a now-viral scene where protestors throw black paint on Alex, a moment filmed last year that was so realistic it was mistaken for a real-world event by onlookers.

A-List Cast Expansion and Returning Favorites

The drama is amplified by an expanded all-star ensemble. Alongside Aniston and Witherspoon, Billy Crudup returns as the cunning Cory Ellison, and Mark Duplass is back as Chip Black. The trailer also offers a glimpse of Greta Lee’s Stella Bak and a charged moment between Bradley and Cory on a rooftop, hinting at unresolved romantic tensions.

The new season’s prestige is significantly bolstered by its stellar additions. Joining Cotillard is fellow Academy Award winner Jeremy Irons, whose role remains intriguingly under wraps in the preview. Jon Hamm also reprises his role as Paul Marks, Alex’s former lover whose takeover bid she thwarted in the previous season, adding another layer of personal history to the corporate fray.

Must Know

When is The Morning Show Season 4 release date?
The Morning Show Season 4 is scheduled to premiere on September 17, 2025, on Apple TV+.

Where can I watch previous seasons of the show?
All existing seasons of The Morning Show are available for streaming exclusively on the Apple TV+ platform.

How many episodes will there be in Season 4?
The upcoming season will consist of 10 episodes. New installments will be released weekly every Friday following the premiere, with the season finale expected on November 19, 2025.

Who are the new cast members in Season 4?
The major new additions to the cast for Season 4 are Oscar winner Marion Cotillard as a powerful executive named Celine and Oscar winner Jeremy Irons in a currently undisclosed role.

The Morning Show Season 4 trailer sets a tense, thrilling stage for the series’ return, positioning it for its most politically and personally charged season yet. With a star-studded cast facing down a monumental scandal, the new season promises to once again hold a mirror to the complex ethics of modern media, proving that some morning shows are best served with a heavy dose of drama.