Snoop Dogg Joins NBC’s Winter Olympics Coverage as Ambassador of Fun

NBCUniversal has confirmed Snoop Dogg will return to its Olympic broadcast team. The announcement was made during Sunday Night Football. He will provide his unique perspective for the 2026 Winter Games in Milano Cortina. The rapper is set to explore Italy and join primetime coverage.

His return follows a widely praised role during the Paris Summer Games. According to NBCUniversal, he will again work alongside host Mike Tirico. The move aims to bring a fresh, entertaining angle to the winter sports spectacle.

From Paris to the Peaks: Snoop’s Olympic Return Detailed

Snoop Dogg’s role will include traveling across northern Italy. He will visit Milan and the scenic Dolomites mountains. His segments, dubbed “Snoop’s Greatest Hits,” will feature his cultural explorations and event attendance.

He will also cheer on athletes with their friends and families. This format proved highly successful during his Summer Olympics appearance. NBC executives believe his authentic enthusiasm resonates powerfully with viewers.

Broadcasting a New Era of Sports Commentary

The rapper’s involvement represents a continuing trend of blending pop culture with sports broadcasting. His previous stint saw him carry the Olympic torch and celebrate with stars like Simone Biles. This unique approach helps attract a broader, younger audience to the Games.

NBC Olympics executive producer Molly Solomon called him the “Ambassador of Happiness.” She noted his ability to connect with viewers in an unprecedented way. His presence is seen as a major asset for NBCUniversal’s coverage.

Snoop Dogg’s 2026 Winter Olympics role is confirmed. He will bring his signature style to the frosty events in Italy. Expect a unique blend of sports and entertainment from the iconic rapper.

Dropping this nugget your way-

What will Snoop Dogg do at the 2026 Olympics?

He will explore Italy and provide commentary during primetime. He will also host special segments with Mike Tirico and interact with athletes.

When do the Milano Cortina Olympics start?

The 2026 Winter Games begin on February 6. The Opening Ceremony will officially kick off the event.

Did Snoop Dogg cover the previous Olympics?

Yes, he was a correspondent for NBC during the 2024 Paris Summer Games. His role was met with significant positive feedback from audiences.

What is Snoop’s official title for the coverage?

NBC executives have referred to him as the “Ambassador of Happiness.” This title reflects his upbeat and unifying presence on the broadcast.

Will he only be on NBC or also on Peacock?

His coverage will appear on both NBC and its streaming service, Peacock. This ensures viewers can watch his segments across multiple platforms.