SXSW 2026 Sets First Panels for 40th Anniversary Edition

The South by Southwest (SXSW) conference has announced its first wave of speakers for the 2026 event. This year marks the 40th anniversary of the iconic festival. It will be held in Austin, Texas from March 12 to March 18.

The conference, film festival, and music festival will run simultaneously over seven days. This streamlined schedule is part of a refreshed attendee experience.

Conference to Explore AI, Creativity, and Human Connection

The initial programming reveals a strong focus on technology and its impact on creative industries. According to Reuters, topics will range from how AI is reshaping business to the future of media and marketing. Futurist Amy Webb will launch her 2026 Emerging Tech Trend Report at the event.

Greg Rosenbaum, SXSW’s senior vice president of programming, emphasized the event’s evolving nature. He said the goal is to help attendees discover new ideas and spark unexpected connections. The organization is also implementing a new reservations system for easier planning.

Industry Leaders and Artists to Headline Key Discussions

Notable names from business and entertainment are set to appear. Patreon CEO Jack Conte will discuss the state of the creator economy. The All-American Rejects will share insights on building community-driven tours outside traditional venues.

PBS President Paula Kerger will host a fireside chat on resilience and the value of public media. Mastercard’s Chief Marketing Officer, Raja Rajamannar, will speak on embracing bold, “unthinkable” ideas for breakthrough success. These sessions highlight the diverse crossover appeal of the SXSW 2026 lineup.

The 40th anniversary of SXSW is shaping up to be a pivotal event for industry professionals. The initial speaker list for SXSW 2026 promises critical conversations on technology and culture. It sets the stage for a landmark celebration in Austin.

Thought you’d like to know-

When and where is SXSW 2026 happening?

SXSW 2026 will take place in Austin, Texas. The event runs from March 12 to March 18, 2026.

What is the main focus of the 2026 conference?

The programming focuses heavily on AI’s impact on creativity and business. It also covers the future of media, marketing, and human connection.

Who are some of the key speakers announced?

Announced speakers include Patreon’s Jack Conte and PBS President Paula Kerger. The All-American Rejects and futurist Amy Webb are also featured.

What is new for attendees in 2026?

SXSW is introducing refreshed badges and a new reservations system. This is designed to make it easier for attendees to plan their schedules.

How long is the SXSW 2026 festival?

The entire event, including the conference and festivals, lasts seven days. All components will run concurrently during this period.

Trusted Sources

Reuters