Banijay’s Scripted Strategy Focuses on Bold New Stories

Banijay Scripted TV Strategy Focuses on Local Stories for Global Success.Banijay Entertainment is doubling down on its scripted television strategy. The global content powerhouse is prioritizing bold, local stories to achieve international reach. This approach is led by Johannes Jensen, the company’s Head of Scripted, Business.Jensen works with over 60 production labels across more than 20 territories. According to The Hollywood Reporter, the group produced over 1,000 hours of scripted content in recent years. This output has cemented its position as a leading European scripted studio.

Sustainable Growth Through Smart Financing and Label Collaboration

The company’s strategy emphasizes sustainable growth over rapid expansion. Jensen explained they avoid over-investing and heavy deficit funding. Instead, they focus on smart financing models within the current industry ecosystem.A key part of the plan involves fostering collaboration between its independent labels. Banijay brings producers together at events like MIPCOM to share knowledge and opportunities. This network allows labels to find co-production partners and navigate complex funding landscapes.

Strong Pipeline of Returning Hits and New Prestige Dramas

Banijay’s scripted slate includes several returning fan favorites and new high-profile projects. Popular series like “The Buccaneers” on Apple TV+ have been renewed for new seasons. Other returning titles include “Bergerac” and “SAS: Rogue Heroes” from the UK.New offerings span a wide range of genres and audiences. The slate includes the Netflix period drama “House of Guinness” and the contemporary “Wallander” reboot. The company is also producing “Falling,” a six-part drama from acclaimed writer Jack Thorne.

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The company’s core Banijay scripted TV philosophy champions local stories with global potential. This focus on creative independence and strategic financing aims to ensure long-term success in a competitive market.

Thought you’d like to know

What is Banijay’s approach to creating new scripted shows?

The company prioritizes bold, new stories from its local labels. It fosters creativity and independence while providing business support and strategic guidance.

Which markets are strongest for Banijay’s scripted content?

The UK, Italy, and Spain are currently dominant markets for the group. France, Germany, and the Nordics are also key strongholds for production.

How much scripted content does Banijay produce?

Banijay has produced over 1,000 hours of scripted content, encompassing more than 100 titles. This makes it a top European scripted studio.

What is the company’s stance on working with global streamers?

Banijay is increasingly collaborating with global streaming services. They view streamers as complementary to local broadcasters and a permanent part of the industry.

How does Banijay plan to use AI in scripted production?

The company sees AI as a supportive tool, not a creative replacement. They aim to use it to assist creatives rather than generate scripts.