Prime Video India Issues Apology After Mocking User’s Engagement Ring

Amazon’s Prime Video India has issued a public apology. The statement came after a controversial social media post. The post mocked a user’s engagement ring by comparing it to one from The Summer I Turned Pretty.

The incident occurred on the platform’s X account. It targeted a user named Savannah who shared her engagement news. Prime Video India’s apology acknowledged the post caused hurt and was unacceptable.

Social Media Backlash Leads to Corporate Response

The original post has since been deleted. According to Reuters-style reporting, the platform compared the user’s ring to Jeremiah Fisher’s proposal ring from the popular series. This reference played into ongoing online memes about the ring’s small size.

The user, Savannah, later called out the platform. She described the experience as overwhelming. She emphasized that she loves her ring and is very happy, despite the negative attention.

Broader Context of Online Harassment in Fandom

This incident highlights a larger issue with online behavior. The final season of The Summer I Turned Pretty generated significant fan discourse. Some discussions crossed into harassment targeting the show’s stars.

Actor Gavin Casalegno previously addressed the problem. He reminded fans that the story is fictional and separate from the actors’ real lives. The show’s official account had also posted a zero-tolerance policy for bullying.

The swift apology from Prime Video India shows the growing accountability corporations face for their social media conduct. This ring controversy underscores the very real impact of online interactions.

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What did Prime Video India’s tweet say?

The tweet responded to a user’s engagement photo. It asked if her fiancé looked like a character from the show, alluding to the small ring size featured in the series.

How did the user respond to the viral post?

She stated the post invited harassment and felt overwhelming. She also confirmed she loves her ring and is very happy with her fiancé.

Has this happened with the show’s cast before?

Yes, stars like Gavin Casalegno have received criticism for their characters’ actions. The show’s social media account had to previously remind fans to keep conversations kind.

What was the platform’s final action?

Prime Video India deleted the offending tweet. They issued a formal apology and promised to take steps to ensure future content reflects their values.