Bleecker Street Launches Crosswalk to Revolutionize Film Distribution

Bleecker Street has launched a new distribution division called Crosswalk. This move expands the studio’s strategy beyond traditional nationwide releases. The announcement was made this week.

Crosswalk will focus on event cinema and partnership distribution. This new approach will bring unique content directly to audiences. It represents a significant shift for the 11-year-old company.

Crosswalk’s Two-Pronged Strategy for Event Cinema and Partnerships

The division will handle in-person experiences for the big screen. This includes event cinema releases like concert films. Partnership distribution is its other core function.

According to Bleecker Street, Crosswalk will release five to six titles annually. These will run alongside the studio’s traditional theatrical slate. The first titles include Rob Reiner’s “Spinal Tap at Stonehenge: The Final Finale.”

This follows Bleecker Street’s successful 2023 release of “Waitress: The Musical.” The model proved audiences want event-driven cinema. Crosswalk aims to formalize and expand this successful approach.

Expanding Bleecker Street’s Reach and Industry Impact

Crosswalk will also serve as a partnership business. It allows output partners to access Bleecker Street’s home entertainment infrastructure. Partners can also select theatrical titles from the slate.

The division plans to build its team in coming months. This growth will support the expanded slate and new partnerships. It signals long-term commitment to this new model.

Bleecker Street CEO Kent Sanderson called Crosswalk an exciting new chapter. He said it expands how they share films and brings content to audiences creatively. The move diversifies the company’s revenue streams.

Bleecker Street’s Crosswalk launch marks a strategic evolution in independent film distribution. This new division will bring more diverse content to theaters nationwide. The innovative approach could reshape how audiences experience specialized cinema.

Info at your fingertips

What is Bleecker Street’s new Crosswalk division?

Crosswalk is a new distribution division from Bleecker Street. It focuses on event cinema releases and partnership distribution. The division will operate alongside their traditional theatrical business.

What types of films will Crosswalk distribute?

Crosswalk will handle event cinema like concert films and Broadway captures. Its first title is Rob Reiner’s “Spinal Tap at Stonehenge: The Final Finale.” The division will also distribute partnership titles.

How many releases does Crosswalk plan annually?

Crosswalk intends to release five to six titles per year. These will run alongside Bleecker Street’s traditional theatrical releases. The division represents a significant expansion of their slate.

How does this change Bleecker Street’s business model?

This expands Bleecker Street beyond traditional nationwide releases. It adds event cinema and partnership distribution capabilities. The move diversifies their revenue and content offerings.

What was Bleecker Street’s previous event cinema experience?

Bleecker Street successfully released “Waitress: The Musical” in 2023. They also recently re-released the 1984 classic “This Is Spinal Tap.” This experience informed the Crosswalk launch.

Trusted Sources

Bleecker Street Official Announcement