Celebrity-driven beauty trends are dominating 2025. Stars like Sabrina Carpenter and Jenna Ortega are setting the style agenda. Their looks are sparking viral tutorials and shifting global product sales.

According to The Hollywood Reporter, these red carpet moments are more than just glamour. They significantly influence a beauty sector on track to hit $450 billion in worldwide sales this year. The star-led segment is a key growth driver.
How Celebrities Are Shaping the Beauty Market
Sabrina Carpenter’s heavily blushed looks are a prime example. Her doll-like makeup in the “Tears” video ignited a major trend. Liquid blush sales are expected to reach nearly $2 billion globally this year.
Gen Z-focused brands have responded with new vivid rouge shades. This marks a clear shift away from years of neutral, no-makeup makeup. The trend underscores the direct commercial power of a celebrity’s beauty moment.
Edgy Styles and Retro Comebacks Define the Year
On the edgier side, Jenna Ortega’s bleached eyebrows have become her signature. Makeup artist Mélanie Inglessis confirms the star’s commitment to the gothic-inspired look. This style has inspired hundreds of thousands of TikTok tutorials.
For men, a distinct ’70s aesthetic is making a strong comeback. Jacob Elordi led this revival with muttonchop sideburns and floppy hairstyles. The trend embraces longer, shaggier, and more relaxed shapes that feel cool without effort.
These defining beauty trends of 2025 prove that celebrity influence is stronger than ever, directly shaping consumer habits and product development on a global scale.
Thought you’d like to know
What is the biggest makeup trend of 2025?
Heavy, watercolor blush is one of the most prominent trends. It is driven by pop stars like Sabrina Carpenter. The look has spurred a massive increase in liquid blush sales worldwide.
Are bleached eyebrows still popular?
Yes, Jenna Ortega continues to make bleached brows a mainstream statement. Celebrities like Miley Cyrus and Bella Hadid have also experimented with the look. It represents a move away from traditional beauty norms.
What men’s hairstyle is trending?
Men’s hairstyles are seeing a major ’70s influence. This includes shaggier cuts, micro-afros, and floppy, layered looks. It is a shift from the clean, faded styles of recent years.
How do celebrity trends affect beauty sales?
A single viral look can directly cause a spike in product sales and searches. Brands quickly develop new products to capitalize on these trends. This demonstrates the significant economic power of celebrity beauty moments.
What is the “blurred makeup” trend?
This trend creates a soft-focus, filtered effect on the skin. Makeup artist Alexx Mayo describes it as looking flawless from any angle. Searches for blurring powder are up significantly this year.
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