AMC’s Screen Unseen Secret Movie Program Sparks Box Office Buzz

AMC Theatres is turning mystery into a major draw. Its Screen Unseen program shows secret movies on select Monday nights. Audiences buy tickets without knowing the film’s title. The surprise is only revealed as the movie starts.

This innovative strategy is now celebrating its two-year anniversary. It aims to drive audiences back to cinemas. According to The Hollywood Reporter, the program creates valuable word-of-mouth for upcoming releases. It has become a key part of the theatrical landscape.

How The Secret Movie Selection Process Works

The program is a collaboration with movie studios. AMC’s senior vice president, Ryan Wood, explained the selection process. The goal is to pick films that will generate strong positive chatter. Choices range from small indie films to major blockbusters.

Recent screenings have included titles like “Relay” and “Eleanor the Great”. The program also featured “Jurassic World: Dominion” last summer. Studios now actively pitch their films for consideration. The decision is made months in advance as part of a film’s marketing plan.

Building Audience Engagement and Anticipation

The mystery element fuels significant online speculation. Dedicated Reddit threads dissect clues to guess the upcoming title. AMC even tweaks listed runtimes to maintain the secret. This engagement is a core part of the program’s success.

For AMC Stubs A-List members, the screenings are included in their subscription. Other patrons get a discounted “Fan Fave” ticket price. This model minimizes risk for moviegoers. It encourages them to try films they might otherwise skip.

The Screen Unseen program demonstrates a clever shift in cinematic marketing. It leverages surprise and community speculation to fill seats. This strategy is proving vital for the modern box office.

Thought you’d like to know

How much does a Screen Unseen ticket cost?

Tickets are sold at a discounted “Fan Fave” price. The exact cost varies by location and market. For AMC Stubs A-List members, the screening is free as part of their subscription.

How often do Screen Unseen events happen?

They occur on select Monday nights, not every week. AMC aims for three or four events per month. The schedule is announced in advance on the AMC website and app.

What kind of movies are shown?

The selection includes a wide variety. It features independent films, dramas, comedies, and occasional blockbusters. The program has shown everything from Kelly Reichardt films to “Gladiator II”.

Can I get a refund if I don’t like the secret movie?

Standard ticket refund policies apply. The mystery is part of the experience. The discounted price and inclusive subscription model are designed to offset this risk for viewers.

How is this different from Regal’s Mystery Movie?

Both programs operate on a similar mystery concept. AMC’s version may feature different titles or scheduling. Each chain negotiates separately with studios for their selections.

Are horror movies included in Screen Unseen?

AMC now separates horror films into a special “Scream Unseen” series. This warns audiences in advance about the genre. It prevents surprising viewers who dislike scary movies.