What Is the Viral ‘67’ and Why Did In-N-Out Remove It?

What Is the Viral ‘67’ became a national talking point after In-N-Out quietly removed the number from its order system in November 2025. The fast-food chain acted after repeated in-store disruptions linked to a viral teen trend.

Employees confirmed that order numbers now skip from 66 to 68. The move followed weeks of loud cheering whenever staff called out the number inside restaurants.

What Is the Viral ‘67’ Trend?

What Is the Viral ‘67’ refers to a slang-driven internet meme popular among teens. The number gained traction through social media clips, rap lyrics, and sports culture references, especially on TikTok and Instagram.

The trend does not carry a fixed definition. Many teens treat “67” as a shared joke, sound cue, or moment of celebration rather than a word with meaning.

Dictionary.com labeled “67” its 2024 Word of the Year, calling it an intentionally ambiguous slang term. The site described it as “brainrot slang,” meaning content that spreads rapidly without context or explanation.

The meme often includes a hand gesture with palms facing upward, moving rhythmically. In schools and public places, teens shout or chant the number for comedic effect.

The trend also drew fuel from pop culture. Rapper Skrilla referenced “6 7” in his song “Doot Doot,” while NBA star LaMelo Ball’s 6-foot-7 height added another layer of recognition.

Why In-N-Out Removed the Number 67

In-N-Out removed the number after repeated disruptions inside stores. Viral videos showed groups of teenagers cheering, jumping, and crowding counters whenever order 67 was announced.

Employees across California and other states said the reactions slowed service. Staff reported loud chanting and customers gathering only to watch the moment unfold.

A Los Angeles-based employee confirmed the change in late November 2025. The ticket system now skips the number entirely to prevent further disturbances.

Workers also confirmed that In-N-Out removed number 69 for similar reasons. The company did not issue a formal public statement explaining the change.

The first public sign of the switch appeared on Reddit. Users noticed missing numbers on in-store displays and linked the change to the viral trend.

How Other Brands Responded

Not all food chains avoided the trend. Some brands leaned into it for short-term marketing.

Wendy’s launched a limited 67-cent Frosty promotion in November 2025. Pizza Hut followed with 67-cent wing deals during the same period.

In-N-Out took the opposite approach. The privately owned chain has historically avoided trend-based promotions and influencer marketing.

By removing the number, stores reported calmer dining rooms and faster order flow. Employees said the cheering largely stopped once the number disappeared.

What Is the Viral ‘67’ shows how online slang can move offline fast. In-N-Out’s response highlights how real-world businesses adapt when internet culture disrupts daily operations.

FYI (keeping you in the loop)-

Q1: What Is the Viral ‘67’ slang?

It is an internet meme with no fixed meaning. Teens use it as a shared joke or sound cue.

Q2: Why do teens react loudly to the number 67?

The reaction comes from viral videos and social media trends. The moment itself is the joke.

Q3: When did In-N-Out remove number 67?

The change began quietly in November 2025. Employees confirmed it spread across multiple locations.

Q4: Did In-N-Out remove any other numbers?

Yes. Employees said number 69 was also removed to avoid similar disruptions.

Q5: Is the change permanent?

In-N-Out has not confirmed whether the update is permanent. No public statement has been issued.