A24 Launches Exclusive Marty Supreme Popcorn Bucket with Regal Cinemas

A24 has entered the popcorn bucket arena. The indie studio is promoting its major year-end film, “Marty Supreme,” with a unique collectible. The bright orange bucket will be available for free at Regal Cinemas.

The promotion is exclusive to the theater chain’s Crown Club members. It is designed to drive opening weekend attendance for the Timothée Chalamet-led film. This marks a significant marketing push for A24’s largest production to date.

How to Get the Marty Supreme Popcorn Container

The spherical, ping pong ball-like bucket is a Regal Cinemas exclusive. According to promotional emails, it is free with an advanced ticket purchase. The offer is valid during the film’s opening weekend starting December 25.

Fans must be Regal Crown Club members to qualify. The bucket features the film’s title and its “Dream Big” tagline. This tactic mirrors successful promotional campaigns from major studio blockbusters.

It represents a strategic shift for the New York-based distributor. A24 is leveraging tangible merchandise to build hype. The move targets both film enthusiasts and collectible seekers.

Behind A24’s Biggest Theatrical Gamble

“Marty Supreme” is a substantial investment for the studio. Deadline reported the film had a $70 million budget. It was the most expensive package sold at the 2024 American Film Market.

The film stars Timothée Chalamet as a 1950s table tennis pro. It is directed by Josh Safdie, working solo without his brother Benny. Early reviews from its New York Film Festival premiere are strong.

The movie currently holds a 95% rating on Rotten Tomatoes. This critical acclaim bolsters its commercial prospects. The popcorn bucket is part of a broader merchandise strategy that included popular pop-up shops.

A24’s “Marty Supreme” popcorn bucket is a clever fusion of indie credibility and mainstream marketing savvy. The exclusive promotion underscores the film’s pivotal role in the studio’s ambitious growth plans this season.

Info at your fingertips

Q1: How do I get the Marty Supreme popcorn bucket?

You need to be a Regal Crown Club member. Then, purchase an advance ticket for the film’s opening weekend. The bucket will be provided for free at the theater.

Q2: What does the popcorn bucket look like?

It is a bright orange, spherical container. The design resembles a ping pong ball. The words “Marty Supreme” and “Dream Big” are printed on it.

Q3: When does Marty Supreme open in theaters?

The film is scheduled for release on December 25, 2025. This is a key holiday slot for A24. It will compete with other major end-of-year releases.

Q4: Why is this movie so important for A24?

With a reported $70 million budget, it is their most expensive film. Its performance will test the studio’s ability to handle large-scale projects. Success could signal a new phase for the company.

Q5: Who is starring in and directing the film?

Timothée Chalamet plays the lead role of Marty Mauser. The director is Josh Safdie, of the Safdie brothers filmmaking duo. This is his first solo directorial feature.