ADD Collective Forms New Marketing Powerhouse with Agency Network

A new marketing and communications holding company has launched. The ADD Collective was formed by Blended Strategy Group and On Board Experiential. It aims to invest in and scale marketing agencies.

Its first move is acquiring an interest in align Public Relations. This formalizes a network of agencies to share resources and clients. The move was confirmed by executives this week.

Strategic Model Unites Specialties and Big-Name Clients

The collective brings several high-profile agencies under one umbrella. Blended Strategy Group is a full-service marketing shop. On Board Experiential is an experience-led creative agency.

Align Public Relations adds major communications muscle. Its client roster includes Hollywood stars, musicians, and digital creators. Together, they offer a wide range of services.

These services include PR, experiential marketing, and social strategy. They also cover sports marketing and content production. The model is designed for shared growth and operational efficiency.

Founders Cite Evolution and Necessity in Changing Industry

Executives say this partnership was a natural progression. The founders have collaborated informally for years. They decided a formal network was necessary for modern brands.

Allison Statter leads Blended Strategy Group. She said today’s brands want partners who move quickly. This structure makes each agency more effective together.

Deb Lemon is CEO of On Board Experiential. She called the collective a “natural evolution.” The goal is to build the next great marketing platform. Music mogul Irving Azoff, an OBE board member, endorsed the modern approach.

The collective plans further strategic expansion. It will look to add agencies in complementary fields. Targets include performance marketing and media buying.

The formation of the ADD Collective signals a strategic shift in the agency landscape. This new network combines deep expertise with a shared infrastructure for scale. The ADD Collective aims to become a dominant, full-service partner for top-tier brands and talent.

Info at your fingertips

Q1: What is the ADD Collective?

The ADD Collective is a new holding company for marketing agencies. It was formed by Blended Strategy Group and On Board Experiential. Its goal is to invest in and scale complementary agencies.

Q2: Which agency did it acquire first?

Its first acquisition is an interest in align Public Relations. Align is a full-service communications firm founded by Nicole Perez-Krueger. The firm represents celebrities, creators, and major brands.

Q3: What kind of clients do these agencies have?

Their combined client list is extensive. It includes global entertainment brands, athletes, and A-list talent. Agencies have worked with names like Nike, Meta, Sephora, and many Hollywood figures.

Q4: Why was this collective formed now?

Founders say the marketing world is constantly shifting. They believe a connected network is necessary to meet modern brand demands. This model provides shared resources for faster, more effective service.

Q5: What are the future plans for the ADD Collective?

The group plans thoughtful expansion. It will seek agencies that complement its current strengths. Future targets include specialists in sports marketing, media buying, and performance marketing.