Adobe (ADBE) Launches AI Foundry to Build Custom Generative AI Models for Enterprises

Adobe AI Foundry Launches to Create Custom Enterprise AI Models.Adobe has launched a new enterprise-grade service for creating custom generative AI models. The service is called Adobe AI Foundry. It was announced on October 20, 2025.This platform allows companies to build bespoke AI using their own branded content. It is designed for security and commercial safety.

How Adobe AI Foundry’s Deep Tuning Technology Works

Adobe AI Foundry is built on the company’s Firefly models. Its key feature is a process called “deep tuning.” This method uses a company’s private assets to train a unique AI.These assets include images, video, audio, and design files. The resulting model generates content that is instantly on-brand. This eliminates the need for manual adjustments.Major brands are already using the service. Early adopters include The Home Depot and Walt Disney Imagineering. They are leveraging it to scale their creative output.

The Strategic Shift in Enterprise AI Adoption

This launch signals a move from AI experimentation to implementation. According to Reuters, companies are seeking safe, scalable AI solutions. Adobe AI Foundry meets this demand with expert support.The service addresses critical concerns for businesses. It ensures intellectual property protection and legal safety for generated content. This provides a significant advantage over generic AI tools.Adobe’s stock saw a positive market response after the announcement. The financial community recognizes its potential to capture the enterprise AI market. It positions Adobe as a leader in branded AI content creation.

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The introduction of Adobe AI Foundry marks a pivotal moment for creative industries. It provides a secure path for brands to harness generative AI at scale. This custom model approach could redefine corporate marketing and design workflows for years to come.

Info at your fingertips

What is Adobe AI Foundry?

Adobe AI Foundry is an enterprise service for creating custom generative AI models. It uses a company’s own branded assets to train these models. The goal is to produce instantly on-brand content.

How is it different from public AI tools?

It is deeply tuned with a company’s proprietary data, not public information. This ensures all generated content aligns with brand guidelines. It also offers full commercial indemnification.

Which companies are using it first?

Early customers include The Home Depot and Walt Disney Imagineering. These brands are using it to generate marketing and design assets. More enterprise clients are expected to join.

What kind of content can it generate?

The models can create images, video, audio, and graphic designs. The output is tailored to a company’s specific visual identity. It supports a wide range of creative needs.

Why is deep tuning important?

Deep tuning creates a model that truly understands a brand’s unique style. It goes beyond simple fine-tuning. This results in highly accurate and brand-safe content generation.