AI Adoption Soars While Consumers Reject AI in Entertainment

A new study reveals a major consumer paradox. Most Americans now regularly use artificial intelligence. Yet a strong majority reject its use in their entertainment.

This third annual study from iHeartMedia surveyed 2,000 U.S. adults. It highlights a deep public conflict with the emerging technology. People embrace AI as a tool but fear it as a creator.

Widespread Use Meets Deep-Seated Distrust

According to the iHeartMedia study, 70 percent of respondents use AI. They describe it as “helpful” and “time-saving.” This marks a significant increase from just a few years ago.

More than half of consumers were unaware of AI two to three years ago. Knowledge and usage have now surged. However, this familiarity has not bred universal trust.

A striking 75 percent do not want AI used in their media or entertainment. This sentiment persists even among regular AI users. The desire is for AI to remain a tool for humans, not a replacement.

Underlying Fears and Industry Impact

The research uncovered significant public anxiety. Two-thirds of those surveyed fear job loss due to AI. Gen Z and lower-income consumers are among the most worried.

The same number expressed a fear that AI could go to war with humans. These concerns are not markedly different between users and non-users. Distrust appears widespread across all groups.

Lainie Fertick, president of Insights for iHeartMedia, presented the findings. She noted the complex consumer relationship with AI. People want it to assist, not replace, human creativity.

The company is using this data to train its on-air talent. The goal is to find a middle ground. Hosts are learning to discuss AI in a way that acknowledges its utility while addressing listener concerns.

Thought you’d like to know

What was the main finding of the iHeartMedia study?

The study found that 70% of Americans use AI and find it helpful. However, 75% do not want AI used in the media or entertainment they consume. This shows a clear divide between using AI as a tool and accepting it as a creator.

How many people fear job loss from AI?

Approximately two-thirds of surveyed adults fear job loss related to AI. This concern is particularly high among Gen Z and lower-income consumers. The fear is widespread even among those who use the technology regularly.

What has changed in consumer AI awareness?

Over half of consumers were not aware of AI two to three years ago. Today, knowledge and usage are significantly higher. This rapid adoption has occurred alongside persistent distrust.

How is iHeartMedia using this research?

The company is training its on-air talent based on these insights. The aim is to help hosts discuss AI in a balanced way. They want to make listeners comfortable with AI’s growing role in apps and media.

Are AI users less concerned than non-users?

No, the study found that levels of concern are similar. After correcting for age and other factors, users and non-users share comparable levels of distrust. Fear of AI “going to war with humans” is also consistent across both groups.