Industry experts gathered at a major European film festival to map out AI’s role. The discussion happened at the Tallinn Black Nights Film Festival in Estonia. The panel focused on practical uses and necessary guardrails for the new technology.

Professionals stressed AI should augment human creativity, not replace it. They shared real-world examples of AI saving time and money in production. The session provided a crucial roadmap for the industry’s evolving relationship with artificial intelligence.
Creative Uses and Cautious Optimism from Practitioners
Screenwriter Katri Manninen shared her hands-on approach. She uses AI for administrative tasks like formatting and note-taking. This frees her to focus purely on original storytelling.
She warned against using AI for generating core ideas. According to her, large-language models often produce generic content. Her advice is to use the tools for support, not as a co-writer, and to always fact-check their output.
Director Matt Szymanowski compared the AI shift to past revolutions like the advent of sound. He is currently making a feature film that integrates AI technology. He sees the future of cinema as definitively hybrid.
His projections are grounded in current projects. He estimates AI can reduce post-production timelines by 25-40 percent. Team sizes and costs could also see significant reductions, saving substantial budgets.
Broader Impact and Essential Guardrails for the Industry
The shift demands new skills and a flexible mindset. Experts from Artefacto Studio described a move from a linear production process to an iterative one. This blurs the traditional boundaries between development, production, and post-production.
AI expert Maciej Zemojcin offered a stark warning and encouragement. He stated that the industry must adapt or be left behind. He emphasized that in an age of fake content, authentic human connection remains the ultimate value.
A highlight involved a unique AI agent using Charlie Chaplin’s synthesized voice. The agent was asked for its perspective on AI’s best practices and risks. It argued that cinema survives only with transparency, consent, fair pay, and audience choice.
The consensus is clear: AI is a powerful new tool in the filmmaker’s kit. Its responsible integration hinges on strong ethical frameworks. The future of film may depend on balancing this innovation with unwavering protection for human creativity.
Info at your fingertips
Q1: Are filmmakers using AI to write scripts?
Some use it for administrative tasks like formatting and summarization. Most professionals advise against using it to generate core story ideas. They find AI-generated narratives often lack originality and depth.
Q2: What are the main benefits of AI in film production?
Major benefits include reduced post-production time and lower costs. AI can assist with visual effects, world-building, and character augmentation. This can lead to smaller teams and more efficient workflows.
Q3: Can AI create a full feature film?
While short films have been made, a quality full-length AI feature remains a challenge. The prevailing view is a hybrid future. This future blends AI tools with essential human direction and creativity.
Q4: What ethical concerns did the panel highlight?
Key concerns are transparency, consent, and fair compensation. The panel stressed the need to protect the likeness and work of human artists. Strong norms and laws were cited as necessary guardrails.
Q5: How is the film production process changing with AI?
The process is becoming less linear and more iterative. AI allows for real-time testing of visuals and narratives during development. This represents a fundamental shift in how films are made.
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