A startup is using artificial intelligence to slash the time and cost of custom home design. Founded by serial entrepreneur Nick Donahue, Drafted generates full architectural plans in minutes. The company aims to disrupt a traditional industry known for high fees and slow processes.Donahue previously ran Atmos, a tech-enabled custom home design firm. He shut it down last year after rising interest rates hurt client demand. His new venture, Drafted, removes human designers from the initial process entirely, relying solely on AI.
From Glamorized Firm to Pure Software Solution
Drafted’s AI software creates residential floor plans and exterior designs based on user inputs. Clients specify needs like bedroom count and square footage. The system then generates multiple design options almost instantly.This approach is a stark contrast to Donahue’s first company, Atmos. According to a report by TechCrunch, Atmos operated like a traditional architecture firm with a large staff. Drafted has just six employees and focuses on scalable software, charging between $1,000 and $2,000 for a complete plan.

Specialized AI Model Targets a Skeptical Market
The company built its own AI model trained on real, permitted house plans. Donahue states this specialized model is far cheaper to run than general-purpose AI. This allows for ultra-low operational costs per design.The core challenge is market size. Only about 300,000 custom homes are built in the U.S. each year. Investor Bill Clerico believes Drafted can expand the market by making custom design accessible. He compares the potential shift to how Uber created new demand for rides.Success is not guaranteed. The housing industry has resisted tech disruption for decades. Furthermore, competitors could potentially replicate the AI model. Donahue argues that brand loyalty and first-mover advantage, similar to AI image generator Midjourney, will protect Drafted.
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The emergence of AI-powered design tools like Drafted signals a potential transformation for residential architecture. By making custom home blueprints fast and affordable, this technology could finally democratize dream home design for a much broader audience.
Info at your fingertips
How much does a Drafted home plan cost?
A complete set of plans currently costs between $1,000 and $2,000. This is a fraction of the traditional architect’s fee, which can run into tens of thousands of dollars.
What kind of homes can it design?
Drafted currently generates plans for single-story homes. The company has stated that multi-story designs and lot-specific features are in development for future release.
Who is backing the company?
Drafted has raised $1.65 million from investors including Bill Clerico, Stripe’s Patrick Collison, and Jack Altman. The startup’s post-money valuation is $35 million.
How is this different from hiring an architect?
It offers speed and lower cost but less direct human collaboration. An architect provides personalized consultation and handles complex site challenges, while Drafted provides instant, AI-generated options based on your parameters.
What was the founder’s previous company?
Nick Donahue previously founded Atmos, a Y Combinator-backed startup that aimed to streamline custom home building. It employed designers and grew to $7 million in revenue before closing nine months ago.
Is there really a big market for this?
The market for fully custom homes is relatively small. The bet is that by lowering the price and time barrier dramatically, Drafted can create a much larger market of people who will now opt for custom design.
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