Close Menu
Bangla news
    Facebook X (Twitter) Instagram
    Bangla news
    • প্রচ্ছদ
    • জাতীয়
    • অর্থনীতি
    • আন্তর্জাতিক
    • রাজনীতি
    • বিনোদন
    • খেলাধুলা
    • শিক্ষা
    • আরও
      • লাইফস্টাইল
      • বিজ্ঞান ও প্রযুক্তি
      • বিভাগীয় সংবাদ
      • স্বাস্থ্য
      • অন্যরকম খবর
      • অপরাধ-দুর্নীতি
      • পজিটিভ বাংলাদেশ
      • আইন-আদালত
      • ট্র্যাভেল
      • প্রশ্ন ও উত্তর
      • প্রবাসী খবর
      • আজকের রাশিফল
      • মুক্তমত/ফিচার/সাক্ষাৎকার
      • ইতিহাস
      • ক্যাম্পাস
      • ক্যারিয়ার ভাবনা
      • Jobs
      • লাইফ হ্যাকস
      • জমিজমা সংক্রান্ত
    • English
    Bangla news
    Home Air India gets a makeover with a new logo
    English International

    Air India gets a makeover with a new logo

    জুমবাংলা নিউজ ডেস্কAugust 11, 20234 Mins Read
    Advertisement

    INTERNATIONAL DESK: Air India unveiled its new logo on Thursday which signifies limitless possibilities. The Tata-owned airline has been working on the new logo for as many as 15 months. It will replace the old logo of a red swan and orange spokes inside the swan, inspired by the Ashoka Chakra.

    Air India’s new logo symbol – ‘The Vista’ – includes a modern design with golden, red and purple colours.

    “It is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future,” the company said in a press release.

    The new logo is inspired by the classic and iconic Indian window shape, historically used by Air India, which the airline believes is symbolic to ‘Window of Opportunities.

       

    “Our transformative new brand reflects an ambition to make Air India a world class airline serving guests from around the globe, and that represents a new India proudly on the global stage,” said Campbell Wilson, Air India CEO & MD.

    As Air India soars higher sporting new livery for new beginnings, N. Chandrasekaran, Chairman, Tata Group and Campbell Wilson, CEO & MD, Air India, flag off the event, for the airline’s next chapter.

    Colours, patterns, shapes and how they come together and what they represent matter, but actions speak so much louder. It is in the midst of a total transformation to reimagine the role of India’s flagship airline, he added.

    Designed in partnership with FutureBrand, travellers will see this logo on Air India’s aircrafts from December 2023, when Air India’s first Airbus A350 enters the fleet in the new livery.

    London-based brand and design consultancy firm FutureBrand has worked on branding American Airlines and British luxury automobile brand Bentley as well as the 2012 London Olympics. It now worked to refurbish Air India’s identity as the carrier aims to take on elite carriers such as Emirates and Qatar Airways.

    Maharajah mascot took a step back as the Tata Group embarked on a long-awaited revamp of the national carrier’s brand, having taken it over in January last year following the airline’s privatisation.

    The Maharajah has had an iconic association with Air India since 1946, while the carrier’s logos have also included the centaur, the rising sun and a flying swan through the decades.

    Designed in 1946, when Bobby Kooka, Air India’s Commercial Director, and Umesh Rao, an artist with advertising agency J.Walter Thompson, together created the brand icon. Those were the times when flying was an ultra-luxury experience and mostly very rich people and celebrities travelled by air.

    However, Air India CEO Campbell Wilson said that the rebranding by Tata, will not completely do away with the iconic mascot of a cheerful Maharaja in a red turban and with an outsized moustache.

    It would stay on in some elements of the design, but would not be as prominent, CEO Campbell Wilson said, adding that all of the airline’s widebody planes will be refurbished with the new livery by 2025.

    Since the Tata Group took over last year, Air India has been on a steady drive to improve its image among passengers. As part of that, the airline will be refurbishing its cabins, installing new seats and retiring older aircraft through next year.

    In January 2022, the Tata group took over the management and control of the airline, it bought from the India government at Rs 18,000 crore. Later in September 2022, Air India had unveiled Vihaan.AI, its multi-stage transformation roadmap towards becoming a “world class global airline with an Indian heart.

    In recent months, Air India placed an historic order for 470 aircraft and announced massive outlays for refurbishing existing aircraft and IT upgrade.

    The airline aims to fly an entirely new long haul fleet by the end of 2026.

    There will also be a phased launch of new Air India website, mobile app, loyalty programme and refitted interiors.

    Chandrasekaran, also the Chairman of Air India, said the best of artificial intelligence and machine learning will be deployed at Air India and emphasised that the airline is not just another business for the group but a passion and a national mission.

    On a complete rebranding spree, Air India had also revamped menus on international and domestic routes, launched Premium Economy seats for the first time ever on select long-haul flights and insourced some of the critical customer service functions.(The Economics Time)

    Get the latest News first — Follow us on Google News, Twitter, Facebook, Telegram , subscribe to our YouTube channel and Read Breaking News. For any inquiries, contact: [email protected]
    a air english gets india international logo makeover new with
    Related Posts
    iPhone 18 to Feature Smaller Dynamic Island, Retains Surface Cameras

    iPhone 18 to Feature Smaller Dynamic Island, Retains Surface Cameras

    September 15, 2025
    Why Two NFL Teams Decline Charlie Kirk Moment of Silence

    Why Two NFL Teams Decline Charlie Kirk Moment of Silence

    September 15, 2025
    ios 26 public beta

    When Will iOS 26 Come Out? Exact Release Time and Features Explained

    September 15, 2025
    সর্বশেষ খবর

    Best Online Transcription Jobs for Beginners: Start Today

    MSI RTX 50 extreme overclocking

    Unlocked Voltage Control for RTX 50 GPUs

    Samsung Galaxy S26

    Samsung Galaxy S26 Camera Design Sparks Backlash Over Bulk

    Find archived emails in Gmail on iPhone

    How to Locate Archived Emails in Gmail on iPhone

    Space Smel

    What Does Space Smell Like? Scientists Reveal the Answer

    Verizon AI customer service

    Verizon AI Chatbot Backlash Grows Over Service Complaints

    Samsung One UI 8.0 update

    Samsung One UI 8 Update Faces Widespread Delays

    EA FC 26 Heroes

    How EA FC 26’s New Heroes Are Shaping Ultimate Team Meta

    হার্ট অ্যাটাক

    হার্ট অ্যাটাকের আগাম ৮ সতর্কবার্তা, এড়িয়ে যাচ্ছেন না তো?

    iPhone 18 to Feature Smaller Dynamic Island, Retains Surface Cameras

    iPhone 18 to Feature Smaller Dynamic Island, Retains Surface Cameras

    • About Us
    • Contact Us
    • Career
    • Advertise
    • DMCA
    • Privacy Policy
    • Feed
    • Banglanews
    © 2025 ZoomBangla News - Powered by ZoomBangla

    Type above and press Enter to search. Press Esc to cancel.