Alex Morgan Scores Big in Business with New Venture Capital Firm

Soccer superstar Alex Morgan is building a new legacy off the pitch. The two-time World Cup champion has launched a venture capital firm after retiring from professional play. This strategic move places her at the forefront of investing in women’s sports and technology.

Morgan co-founded Trybe Ventures with her husband, Servando Carrasco. The firm targets early-stage companies in health tech and sports media.

From National Team to Boardroom Investment

Morgan’s transition from athlete to investor was a natural progression. She retired from soccer last year while playing for the San Diego Wave FC. Her number 13 jersey was recently retired by the club in a ceremony honoring her contributions.

She did not step away from the sport entirely. Morgan became a minority equity partner in the San Diego Wave. This investment keeps her deeply connected to the league she helped build. According to Reuters, National Women’s Soccer League team valuations have multiplied dramatically.

Morgan sees immense growth potential in the market. Her firm aims to capitalize on the rising commercial power of women’s sports.

Advocating for Equity Through Business

Morgan’s business ventures extend beyond venture capital. She is also a co-founder of Togethxr, a media company focused on female athletes. This company created the “Everyone Watches Women’s Sports” movement.

The campaign generated an impressive $6 million in revenue from merchandise sales. This success demonstrates the potent market she is now investing in. Her work continues the advocacy she began on the field.

Morgan was instrumental in the US Women’s National Team’s equal pay fight. That landmark agreement was finalized in 2022. Her new efforts use capital and influence to create lasting change from the top down.

Alex Morgan is now defining success through venture capital and strategic ownership. Her playbook for investing in women’s sports is already showing results. The legendary forward is now helping other founders score their own goals.

Info at your fingertips

What is Alex Morgan’s venture capital firm called?

Morgan co-founded Trybe Ventures with her husband. The firm invests in early-stage health tech and sports media companies.

Is Alex Morgan still involved with the NWSL?

Yes, she remains a minority owner of the San Diego Wave. The club also retired her iconic number 13 jersey.

What is Togethxr?

Togethxr is a media company co-founded by Morgan. It focuses on creating content and commerce for women’s sports.

How successful was Morgan’s “Everyone Watches” campaign?

The campaign was a major commercial success. It generated $6 million in revenue from T-shirt and merchandise sales.

Why did Alex Morgan retire from soccer?

Morgan retired from professional soccer in 2024. Her decision coincided with her pregnancy with her second child.