Amazon Customer Statistics Reveal a 37-Year-Old, Prime-Subscribed Dominance

Amazon now serves over 310 million active customers globally. The core of this massive user base consists of approximately 250 million Amazon Prime subscribers. These figures cement the platform’s unparalleled reach in the e-commerce sector.

Understanding who these shoppers are provides a crucial blueprint for the retail market. Data reveals key demographics, spending habits, and regional concentrations that define modern online shopping.

Who is the Typical Amazon Shopper?

The largest age group using Amazon is 25 to 34-year-olds, making up 28.8% of all visitors. The next significant cohort is 35 to 44-year-olds, who account for 19.6% of the user base. This places the average Amazon customer at around 37 years old.

Women dominate the platform’s shopping activity. Recent studies estimate that 75% of Amazon buyers are female. Their purchases frequently include beauty products, groceries, and household items, driving a significant portion of sales.

Spending Power and Platform Engagement

The average order value on Amazon typically sits around $52. This figure increases to between $58 and $60 during major sales events like Prime Day. Purchases in categories like electronics naturally command a higher average spend.

Customer engagement is intense, especially on mobile devices. Users spend a collective 12.8 billion minutes per month on the Amazon Shopping app. This highlights the app’s role as a primary shopping tool for millions.

The Prime Membership Effect

Prime membership is a major factor in customer loyalty and spending. In the United States alone, there are about 180 million Prime members. These subscribers tend to shop more frequently and spend more than non-members.

This loyal user base is a key reason Amazon’s net income saw a dramatic increase. According to financial reports, net income nearly doubled from $30.43 billion in 2023 to $59.25 billion in 2024.

A Marketplace Powered by Millions of Sellers

This vast customer base is served by a global network of sellers. There are approximately 9.7 million registered sellers on Amazon worldwide. Of these, around 1.9 million are considered active sellers fulfilling orders.

These third-party sellers are essential to Amazon’s ecosystem. They account for more than 60% of the company’s total sales. In 2024, over 55,000 independent sellers each generated more than $1 million in sales.

The data paints a clear picture: Amazon’s dominance is fueled by a young, engaged, and predominantly female customer base that heavily utilizes Prime membership. These Amazon customer statistics are vital for understanding the future of retail.

Info at your fingertips

How many Amazon Prime members are there globally?

There are approximately 240 to 250 million Amazon Prime subscribers worldwide. The United States is the largest single market, with about 180 million members.

What is the average age of an Amazon customer?

The average Amazon user is around 37 years old. The largest single demographic group is 25 to 34-year-olds, who make up 28.8% of the customer base.

How much does the average Amazon order cost?

The typical Average Order Value (AOV) is about $52. During promotional events like Prime Day, the average spend rises to between $58 and $60 per order.

Where do most of Amazon’s customers live?

The majority of Amazon’s customers are in North America, primarily the United States. The U.S. accounts for nearly half of all global site visits and over 60% of the company’s revenue.

What percentage of Amazon buyers are women?

Studies indicate that about 75% of Amazon buyers are female. Women are dominant purchasers in categories like beauty, personal care, and groceries.

How many active sellers are on Amazon?

While there are 9.7 million registered sellers globally, about 1.9 million are actively listing and fulfilling orders. Over 1.1 million of these active sellers are based in the U.S.

Trusted Sources: Reuters, Amazon Annual Report, Consumer Profile Research Panels.