Amazon E-commerce Statistics : Profit, Users, and Seller Trends Revealed

Amazon’s financial and user data for 2024 reveals a company in a phase of explosive growth. The e-commerce giant nearly doubled its net income compared to the previous year. This surge underscores its dominant position in the global online retail landscape.

According to analyses of public financial reports, the growth was fueled by significant improvements in its cloud computing and North American retail segments. The data provides a clear window into the health of the broader e-commerce sector.

Record-Breaking Profitability and Revenue

In 2024, Amazon’s net income soared to approximately $59.25 billion. This figure is nearly double the $30.43 billion net income reported for 2023. The staggering increase represents a year-over-year jump of about 95%.

This profit surge was supported by a substantial revenue increase. Total net sales reached $638.0 billion, up 11% from $574.8 billion in 2023. The company’s cloud division, Amazon Web Services (AWS), was a key growth driver, with revenue jumping 19%.

A Massive Global User and Seller Base

Amazon’s platform is powered by an enormous community of customers and sellers. The company boasts over 310 million active customer accounts worldwide. A significant portion of these users are dedicated Prime subscribers.

There are an estimated 240-250 million Prime members globally. In the United States alone, about 180 million consumers hold a Prime subscription. This loyal user base is a primary engine for the company’s sales.

The Anatomy of an Amazon Customer

Understanding who shops on Amazon is crucial for sellers. Data indicates that the largest age group of Amazon users is 25-34 year olds, making up 28.8% of the visitor base. The average Amazon user is estimated to be around 37 years old.

Perhaps more impactful is the gender skew. Studies suggest that women comprise about 75% of Amazon buyers. They are the dominant purchasers in categories like beauty, personal care, and groceries, influencing vast segments of the product catalog.

Dropping this nugget your way-

What is the average order value on Amazon?

The typical average order value on Amazon is around $52. During major sales events like Prime Day, this average can increase to between $58 and $60 per order.

How many third-party sellers are on Amazon?

There are nearly 9.7 million registered sellers globally. However, only about 1.9 million are considered active sellers who are regularly listing and fulfilling orders.

Where do most of Amazon’s customers live?

The United States is Amazon’s largest market. Nearly half of all global traffic to Amazon.com originates from U.S. users, who represent a massive portion of its 310-million-strong customer base.

What are the best products to sell on Amazon?

High-performing categories often include electronics accessories, beauty products, and home goods. Successful items are typically lightweight, have repeat-purchase potential, and align with trends like health and wellness.

How much time do users spend on the Amazon app?

Globally, users spend a combined 12.8 billion minutes per month on the Amazon Shopping app. This significantly outpaces time spent using Amazon on a mobile browser.

Trusted Sources: Analysis based on data from Amazon SEC filings, Statista, and Reuters market reports.