Amazon Fire TV Adds AI Feature for Voice

Amazon announced Wednesday that it’s introducing a new AI-powered Fire TV feature that lets viewers jump to specific movie scenes on Prime Video simply by describing them to Alexa+.

“Our number one mission at Fire TV is getting you to what you want to watch—fast,” Amazon wrote in a blog post. “Today’s launch builds on that mission with this new AI-powered feature. Just describe a movie scene like you would to a friend, and Alexa+ will jump directly to that specific moment—no more searching required.”

Amazon says you can describe the scene to Alexa by mentioning details like the actor or character’s name, or a memorable quote.

For example, you could say “Jump to the scene in Mamma Mia where Sophie sings ‘Honey Honey’” or “Jump to the scene where Deloris Jordan says ‘a shoe is just a shoe until my son steps into it’.”

Other examples include: “Jump to the scene when John McClane says ‘come out to the coast, we’ll get together, have a few laughs’” and “Jump to the card scene in Love Actually.”

Amazon says Alexa+ can identify the movie you’re talking about even if you don’t mention the title. It then uses visual understanding and movie captions to understand the characters, plot, and action in scenes to determine the specific moment you’re looking for.

Like Alexa+, the new feature is built on Amazon Bedrock, which is Amazon’s service that offers a choice of generative AI models from the company itself and third-party partners through an API. The feature leverages a variety of large language models, including Amazon Nova and Anthropic Claude.

The feature works with thousands of movie titles available on Prime Video, including tens of thousands of indexed scenes, Amazon says. The company plans to add more movies and scenes, and expand the capability to TV shows soon.

It’s worth noting that the feature will only work if the movie is included with a Prime membership, or if you have purchased or rented it on Prime Video.

Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.

You can contact or verify outreach from Aisha by emailing [email protected] or via encrypted message at aisha_malik.01 on Signal.