Amazon Fresh Now Cracks Top 10 in Explosive Same-Day Delivery Surge

Amazon announced a major expansion of its same-day grocery delivery on Wednesday. The service is now available in over 2,300 U.S. cities and towns. This move heats up the battle for America’s quick-commerce market.

The company first added fresh items like produce and meat to its speedy delivery service in August. The goal is to compete directly with rivals like Walmart and Instacart. Amazon plans to roll out the service to even more cities throughout 2026.

Grocery Orders Fueling Rapid Delivery Growth

Since the summer launch, customer adoption has been swift. Amazon reports that fresh grocery sales for same-day delivery have grown 30 times since January. Shoppers are now mixing bananas and avocados with electronics and household staples.

According to Amazon’s data, perishable items dominate the most-ordered list. In fact, fresh groceries make up nine of the top ten items for fast delivery. Bananas and avocados are the current bestsellers, followed by berries and apples.

The company uses a specialized network to handle temperature-sensitive goods. Orders undergo multiple quality checks before leaving the warehouse. Insulated bags are used to keep items fresh during the final delivery trip to your door.

Convenience Driving Shopper Loyalty and Frequency

This strategy appears to be changing how often customers shop. Data shows that shoppers who add fresh items to their same-day orders shop about twice as often. This boosts Amazon’s position as a one-stop shop for immediate needs.

The service also strengthens the value proposition of a Prime membership. For Prime members, same-day delivery is free on orders over $25. Non-members can access it for a flat fee of $12.99 per order.

The selection has grown significantly since the initial launch. Amazon has increased its perishable offering by over 30%. It now includes thousands of popular items from its subsidiary, Whole Foods Market.

The rapid integration of fresh groceries is transforming Amazon Same-Day Delivery from a convenience into a necessity. This expansion signals a new phase in the race for instant retail dominance.

Info at your fingertips

Q1: How much does Amazon’s same-day grocery delivery cost?

For Prime members, it’s free on orders over $25. Orders under that amount incur a $2.99 fee. Customers without a Prime membership pay a $12.99 delivery fee per order.

Q2: What kind of fresh groceries can I get delivered?

You can order a wide range of perishables. This includes fruits, vegetables, dairy, meat, seafood, and frozen foods. The selection has grown by over 30% since the service launched.

Q3: How does Amazon keep groceries fresh during delivery?

The company uses a temperature-controlled fulfillment network. Items undergo quality checks and are transported in insulated bags. This system is designed to ensure perishables arrive in good condition.

Q4: Where is this same-day grocery service available?

It is currently available in more than 2,300 U.S. cities and towns. Amazon has announced plans to expand the service to additional markets throughout 2026.

Q5: What are the most popular items people order?

Fresh produce tops the list. The current bestsellers include bananas, Haas avocados, strawberries, and apples. Nine of the top ten most-ordered items are now fresh groceries.