American content creator Tyler Oliveira is facing intense online backlash. The 25-year-old YouTuber filmed his participation in a traditional Indian festival involving dried cow dung. His social media teasers, which he captioned provocatively, have been widely criticized for disrespecting local culture and religious significance.

The incident occurred in the remote village of Gumatapura in Karnataka, India. Oliveira attended the Gorehabba festival, a Hindu tradition held after Diwali where villagers engage in a ritual involving cow dung.
Public Reaction and Creator’s Defense
The online response to Oliveira’s teaser clip, titled “Inside India’s Poop-Throwing Festival,” was swift and negative. Many commenters accused him of misrepresenting India and mocking its traditions. Some even questioned the video’s authenticity, suggesting it was created with AI.
Oliveira actively defended himself in the comment sections. He insisted the footage was “100% real” and promised a longer version. He also posted a screenshot showing his videos were being “mass reported.” According to Reuters-style reporting on influencer controversies, such interactions often amplify the initial backlash.
One user told him to film human waste in Western countries instead. Oliveira replied, “I’ve filmed in many of these cities. Don’t be mad bro.” He also shared a photo of himself in a hazmat suit covered in brown smears, captioning it with a derogatory statement about the experience.
Cultural Context and Past Controversies
The Gorehabba ritual is considered sacred by its participants. Devotees believe their deity, Beereshwara Swamy, was born in cow excrement. The event is viewed as a purifying act, a context critics say Oliveira ignored for sensational content.
This is not Oliveira’s first controversy involving India. Earlier this year, he claimed he contracted multiple types of salmonella despite only eating at five-star hotels. He publicly blamed hygiene issues in the country, which also drew criticism. His content history includes documented stunts and street interviews that have sometimes been accused of spreading misinformation.
The backlash against Tyler Oliveira highlights the growing tension between viral content creation and cultural respect. As global travel for videos increases, understanding local traditions becomes paramount to avoid such diplomatic firestorms.
Info at your fingertips
What is the Gorehabba festival?
The Gorehabba festival is a traditional Hindu event in Gumatapura, India. It occurs after Diwali and involves the throwing of dried cow dung. Participants consider the ritual sacred and purifying.
Why are people angry at Tyler Oliveira?
People are angry because his video teasers mocked the ritual and ignored its religious significance. Critics accuse him of disrespecting Indian culture solely to create sensational online content.
How did Tyler Oliveira respond to the backlash?
He defended the video’s authenticity and engaged with critics in comment sections. He also posted images of himself covered in dung, further fueling the controversy.
Has Tyler Oliveira been controversial before?
Yes. He previously sparked debate by blaming serious illness on Indian hotel food. His reporting has also been criticized for potentially spreading misinformation in the past.
Where did this incident take place?
The incident was filmed in the remote village of Gumatapura, located in the southwestern Indian state of Karnataka.
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