Angel Reese Bombshell: Why the WNBA Star’s Victoria’s Secret Move Is a Game-Changer

Angel Reese has made history as the first professional athlete to become a brand ambassador for Victoria’s Secret. The announcement came on Instagram on October 15, marking a major milestone for both Reese and the iconic lingerie brand.

This partnership highlights Reese’s growing influence beyond basketball, merging the worlds of sports and fashion in a way that challenges old norms. It also signals Victoria’s Secret’s ongoing push toward inclusivity and cultural relevance as it rebrands for a new era.

Angel Reese’s Historic Role With Victoria’s Secret

Reese, a standout WNBA star, was officially welcomed as a Victoria’s Secret brand ambassador this week. The move makes her the first professional athlete to join the brand’s ambassador lineup, a role traditionally held by supermodels and celebrities from the entertainment industry. Reese is also set to walk in the 2025 Victoria’s Secret Fashion Show in New York City, a moment she described as “surreal and full-circle.”

Her journey to this point reflects an impressive crossover into the fashion world. Earlier this year, Reese collaborated with Juicy Couture on a limited-edition collection focused on inclusivity, including 40-inch inseam track pants for tall and plus-size women. She also became the face of Juicy Couture’s Viva La Juicy perfume and graced the cover of Vogue’s winter issue in January. Additionally, Reese joined the hosting committee for the 2025 Met Gala and attended the prestigious event twice, underscoring her rising status in high fashion.

Her impact isn’t limited to apparel and perfume. Reese also became the fastest women’s basketball player to launch a signature shoe with Reebok. The “Angel 1” sneaker sold out shortly after release, proving her commercial appeal and influence.

Fashion Industry Embraces a New Era

Victoria’s Secret, once criticized for its narrow beauty standards and lack of diversity, has been on a mission to evolve. After canceling its fashion show in 2019 amid declining ratings and public backlash, the brand relaunched the event in 2024 with a more inclusive approach. Reese’s inclusion represents a continuation of that shift, signaling a broader definition of beauty and femininity that includes strength, athleticism, and empowerment.

“We can dominate in our field while pursuing our passions outside it,” Reese said in a statement. Her words reflect a growing movement of women athletes expanding their influence beyond sports, reshaping how brands view representation and identity.

The upcoming Victoria’s Secret Fashion Show will also feature gymnast Sunisa Lee, another prominent athlete. Their inclusion shows the brand’s strategic pivot toward celebrating women from diverse fields and breaking away from outdated norms.

Why Angel Reese’s Move Matters

Reese’s ambassadorship is more than a fashion collaboration — it’s a cultural statement. Her presence bridges the gap between athletics and fashion, proving that athleticism and glamour are not mutually exclusive. It also sends a powerful message to young women and girls that success in one arena can open doors in another.

For Victoria’s Secret, partnering with a figure like Reese helps the brand appeal to a younger, more socially conscious audience. It positions the company as not just a lingerie brand but a platform for empowerment, diversity, and modern femininity.

Angel Reese’s rise from basketball star to fashion icon shows how boundaries are shifting. As she takes the runway with Victoria’s Secret, she’s redefining what it means to be a modern ambassador — one who embodies strength, style, and substance.

FYI (keeping you in the loop)-

Q1: Why is Angel Reese joining Victoria’s Secret historic?

She is the first professional athlete to become a brand ambassador for Victoria’s Secret, marking a major shift toward inclusivity and diversity.

Q2: Will Angel Reese walk in the Victoria’s Secret Fashion Show?

Yes, Reese will walk in the 2025 Victoria’s Secret Fashion Show in New York City, fulfilling a dream she first had while attending the 2024 show.

Q3: What other fashion milestones has Angel Reese achieved?

She launched a Juicy Couture collection, became the face of Viva La Juicy perfume, graced Vogue’s winter cover, and joined the 2025 Met Gala hosting committee.

Q4: How does this reflect Victoria’s Secret’s rebranding?

The brand is focusing on inclusivity and broader definitions of beauty by featuring diverse ambassadors like Reese and gymnast Sunisa Lee.

Q5: What does Angel Reese’s quote about “dominating in our field” mean?

It reflects her belief that women can excel in their careers while exploring passions like fashion, challenging traditional boundaries.