Disney+ Announces Major Price Hike for Subscribers Starting in October 2025.Disney is raising prices for its Disney+ streaming service. The new rates will take effect for subscribers on October 21, 2025. This marks the second price increase in just one year.The change affects most standalone plans and popular bundles. According to reports, the company is pushing for greater profitability in its direct-to-consumer segment.
Breaking Down the New Disney+ Subscription Costs
The ad-supported Disney+ plan will jump from $9.99 to $11.99 monthly. The premium ad-free tier is increasing from $15.99 to $18.99 per month.Several bundle options are also seeing price adjustments. The Disney+, Hulu, and ESPN+ trio with ads will now cost $19.99, up from $16.99. However, some bundles, like the ad-free Disney+ and Hulu duo, will remain at $19.99.This strategy aims to steer budget-conscious users toward ad-supported plans. It also encourages subscribers to opt for larger, more lucrative bundle packages.
Streaming Industry Feels Pressure as Disney Pushes for Profitability
The broader streaming market is facing similar pressures. Companies are moving past the initial subscriber growth phase. The focus is now squarely on achieving sustainable revenue.Disney’s last price increase in October 2024 was followed by a loss of 700,000 subscribers. This new hike comes shortly after controversy surrounding the cancellation of a popular talk show. The timing presents a significant test of customer loyalty.Analysts suggest these repeated increases could lead to more subscriber churn. Consumers are becoming more selective as their total entertainment budgets are stretched.
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The latest Disney+ price increase reflects a pivotal shift in the streaming landscape from growth to profitability, a move that will directly impact household entertainment budgets this fall.
Info at your fingertips-
When do the new Disney+ prices start?
The new pricing takes effect on October 21, 2025. Existing subscribers will see the change applied to their next billing cycle on or after that date.
How much is Disney+ with ads now?
The Disney+ plan with advertisements is increasing to $11.99 per month. This is a $2.00 increase from the previous $9.99 price point.
Are any bundle prices staying the same?
Yes, the ad-free Disney+ and Hulu bundle will remain at $19.99 per month. Pricing for plans including ESPN Unlimited is also not changing at this time.
Why is Disney raising prices again?
Disney, like other streamers, is focusing on making its streaming business profitable. Price hikes are a direct method to increase average revenue per user.
What happened after the last price increase?
Following the October 2024 increase, Disney+ lost approximately 700,000 subscribers. The company is likely betting that the added revenue will offset potential losses this time.
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