Apple and ISSEY MIYAKE Unveil iPhone Pocket, A High-Fashion Accessory

Apple has launched a surprise fashion collaboration. The company partnered with Japanese design house ISSEY MIYAKE. Their new product is called the iPhone Pocket. This limited edition accessory was announced today.

It is a 3D-knitted carrier for your iPhone and small items. The design allows the screen to be seen through its ribbed textile. This launch marks a unique fusion of technology and high fashion.

Design and Availability Details

The iPhone Pocket is made from a stretchable fabric. It fully encloses the device while remaining functional. You can wear it handheld or attach it to a bag. According to Reuters, this reflects a growing trend of tech-luxury crossovers.

Two distinct versions will be available. A short strap design costs $149.95 and comes in eight colors. A long strap design is priced at $229.95 in three color options. The palette is designed to complement all iPhone models.

Broader Impact on Tech and Fashion Markets

This move signals Apple’s deeper push into lifestyle products. It elevates the iPhone from a tool to a wearable fashion statement. The partnership leverages ISSEY MIYAKE’s reputation for innovative textiles. This strategy could open a new revenue stream for the tech giant.

For consumers, it offers a new way to personalize their devices. The limited nature of the release creates exclusivity. It blurs the line between a protective case and a luxury accessory. The long-term effect on the accessory market could be significant.

The new iPhone Pocket accessory redefines how users carry their devices. This limited edition item merges cutting-edge technology with avant-garde design. It represents a bold step for Apple into the world of high fashion.

Thought you’d like to know

What is the iPhone Pocket made from?

The accessory uses a specialized 3D-knitted textile. This ribbed and stretchable material is both durable and flexible. It is designed to protect the iPhone while showing the display.

When will the iPhone Pocket be available for purchase?

Sales begin on November 14. It will be sold on Apple’s online store and at select flagship Apple Stores. Ten locations worldwide, including in New York and Tokyo, will carry it.

How much does the iPhone Pocket cost?

The short strap version is priced at $149.95. The long strap design is more expensive at $229.95. This positions it as a premium fashion accessory.

What colors are available for the iPhone Pocket?

The short strap comes in eight colors like lemon and sapphire. The long strap is available in three colors, including black and cinnamon. All colors are designed to match any iPhone model.

Why did Apple partner with ISSEY MIYAKE?

ISSEY MIYAKE is renowned for its experimental fabric technology. The collaboration aims to explore new ways of carrying and personalizing an iPhone. It brings a high-fashion credibility to the product.