Apple Eyes Google Gemini for Major iPhone AI Features

Apple is in active talks to license Google’s Gemini AI engine. This potential deal was first reported by Bloomberg News. The discussions aim to power new iPhone capabilities later this year. The news surfaced in March 2024, sending ripples through the tech industry.

The collaboration would mark a major shift for the two rivals. It would bring Google’s powerful generative AI technology directly to Apple’s vast ecosystem. This move is seen as a direct response to the rapid AI advancements from competitors like Microsoft and OpenAI.

Negotiations Focus on Core iPhone Functions

The talks are ongoing and the final terms are not yet set. According to sources familiar with the matter, the deal could involve Gemini powering cloud-based AI features. These features might include image creation and writing assistance directly on iPhones. Apple is also reportedly in discussions with other AI providers, including OpenAI.

Apple is developing its own on-device AI model for more basic tasks. This internal project, codenamed “Ajax,” would handle simpler functions that don’t require an internet connection. The potential Google partnership would supplement this by offering more advanced, cloud-powered AI tools to users.

A Strategic Move in the AI Arms Race

This potential alliance highlights Apple’s perceived need to catch up in generative AI. While Apple has focused on seamless hardware and software integration, it has not yet launched a public-facing chatbot or image generator. Partnering with Google provides a proven, powerful solution much faster than building one from scratch.

For Google, the deal would be a massive distribution win. It would place its Gemini technology on over a billion active iPhones worldwide. This greatly expands Google’s AI reach beyond its own Android platform. It also strengthens its position against Microsoft’s deep partnership with OpenAI.

This potential Apple Google AI partnership could redefine the smartphone experience. It signals a new era of pragmatic collaboration between tech giants. The outcome will shape the AI features in your next iPhone.

Dropping this nugget your way

What AI features would this bring to the iPhone?

The deal would likely bring cloud-based generative AI features. These could include advanced text and content creation tools. Image generation based on prompts is another strong possibility for iPhone users.

When could we see these features launch?

Industry analysts point to Apple’s annual developer conference in June. An announcement could happen there. The features would likely roll out with iOS 18 later in the fall.

Is Apple still building its own AI?

Yes, reports confirm Apple is developing its own on-device AI model. This technology would handle simpler, more private tasks directly on the iPhone. The Google deal would be for more complex, server-based functions.

How does this affect the rivalry between Apple and Google?

It shows competition and cooperation can coexist in the AI era. Both companies gain a strategic advantage against other tech giants. The core search deal on iPhone already sets a major precedent for their complex relationship.

Why doesn’t Apple just buy an AI company?

Major AI startups like Anthropic and OpenAI have valuations in the tens of billions. Licensing proven technology is often faster and more cost-effective. It allows Apple to integrate AI immediately while continuing its own long-term research.