Apple Fitness+ Future Under Review Amid Major Service Shakeup

Apple is reevaluating the future of its Fitness+ subscription service. This news comes from a major internal reorganization. The service’s leadership is changing hands.

According to Bloomberg, the fitness platform is considered one of Apple’s weaker digital offerings. This review signals a critical moment for the workout service.

Leadership Shift and Performance Pressures

Apple health vice president Sumbul Desai will now lead the Fitness+ division. The entire health team will report directly to services chief Eddy Cue. This move places the service under greater scrutiny.

Bloomberg reports that Apple Fitness+ has high user churn. It also generates relatively little revenue. These factors have prompted the internal reassessment.

Despite its challenges, the service maintains a dedicated user base. This loyal following complicates any potential decision to shut it down. The negative press from a shutdown may outweigh the cost savings.

The Broader Impact on Apple’s Services

This review reflects Apple’s focus on profitable service segments. The company is streamlining its digital portfolio. Underperforming offerings are facing increased pressure.

For subscribers, the immediate future of Fitness+ remains stable. No immediate shutdown is planned. The management change aims to find a sustainable path forward.

The service’s inclusion in the Apple One bundle provides some security. It adds value to the premier subscription package. This integration likely protects it for the near term.

The future of Apple Fitness+ now hinges on this strategic review. Its new leadership must chart a course for growth. Subscribers await a clearer picture of the service’s long-term role.

Thought you’d like to know

Is Apple Fitness+ being shut down?

No official shutdown has been announced. Apple is conducting an internal review of the service. The platform continues to operate for all current subscribers.

What changes are happening to Apple Fitness+?

The service is getting new management. Apple health VP Sumbul Desai is taking over leadership. The health division will now report directly to Eddy Cue.

Why is Apple reviewing Fitness+?

Bloomberg reports it is one of Apple’s weakest digital offerings. The service faces challenges with user retention and revenue generation. This prompted the internal reassessment.

How will this affect current subscribers?

Current users should see no immediate changes. Their subscriptions and access remain active. Any future modifications would be communicated in advance.

Can I still subscribe to Apple Fitness+?

Yes, new subscriptions are still being accepted. The service costs $9.99 per month. It is also available through the Apple One Premier bundle.