Apple Fitness+ Future in Doubt as Merger into Health+ Service Looms

Apple is reportedly planning a major overhaul of its subscription services. According to Bloomberg, the company may soon merge its Apple Fitness+ platform into a new, broader offering. This new service is tentatively called Apple Health+.

The potential change was detailed by reporter Mark Gurman. He indicates the standalone Apple Fitness+ subscription could be discontinued. This move is part of a larger strategy to consolidate Apple’s health and wellness offerings.

What a Shift to Apple Health+ Means for Users

The new Apple Health+ service would be more comprehensive. It is expected to integrate the existing workout and meditation library from Fitness+. The service would also introduce an AI-powered health coach.

This AI coach would provide personalized nutrition plans. It could also offer tailored medical suggestions. This represents a significant expansion beyond guided workouts.

For current subscribers, the change could affect their monthly bills. Apple Fitness+ currently costs $9.99 per month. It is also included in the Apple One Premier bundle for $37.95 monthly.

Broader Implications for Apple’s Service Strategy

This potential merger signals a strategic pivot for Apple. The company is focusing on creating a unified health ecosystem. This approach leverages data from devices like the Apple Watch.

The move could simplify choices for consumers. Instead of multiple health-focused subscriptions, one service would cover various needs. This bundling strategy often helps companies retain customers.

There is a possibility for more flexible Apple One bundles in the future. Gurman noted Apple might let customers pick and choose services. This could allow Fitness+ to remain available as a standalone option for some.

The future of Apple Fitness+ is now uncertain as the company considers a fundamental shift in its health service strategy. A final decision on the standalone service’s fate is expected soon.

Thought you’d like to know

What is Apple Fitness+?

Apple Fitness+ is a subscription service offering trainer-led workouts. These include HIIT, yoga, and meditation sessions. It launched in late 2020.

How much does Apple Fitness+ cost?

The service costs $9.99 per month or $79.99 per year in the U.S. It is also available through the Apple One Premier bundle, which costs $37.95 monthly.

What would happen to my existing subscription?

If the service merges, current subscribers would likely be transitioned to the new Apple Health+ platform. Specific details on pricing and the transition process have not been announced.

What new features would Apple Health+ include?

Beyond Fitness+ workouts, the new service is expected to feature an AI health coach. This would provide personalized nutrition planning and health-related suggestions.

When will Apple make a final decision?

Bloomberg’s reporting suggests the new Apple Health+ service could launch as early as next year. An official announcement from Apple is expected in the coming months.