Why Apple’s 2026 Home Hub Could Cost $350

Apple is preparing to launch a new smart home hub in 2026. The device will feature a 7-inch screen and advanced home control features. This marks Apple’s most significant push into the connected home market.

According to Bloomberg, the tech giant has finalized the device’s design. Its launch was delayed to wait for a more powerful Siri upgrade. The new architecture for Siri is expected to be ready by March 2026.

Features and Competitive Pricing Strategy

The home hub will come in two distinct versions. One model is designed for wall mounting. The other is a tabletop unit with a speaker base resembling a HomePod mini with a screen.

Both versions include a FaceTime camera for video calls. They also have sensors to recognize different household members. The device can then personalize apps and settings for each user automatically.

Apple is reportedly targeting a price of around $350. This positions it as a premium product compared to rivals like the Amazon Echo Show. The company’s operations teams are actively seeking ways to reduce this cost before launch.

Broader Smart Home Ecosystem and Manufacturing Shift

This hub is the centerpiece of a broader Apple smart home strategy. An Apple-designed indoor security camera is planned for late 2026. A more advanced tabletop robot with a motorized arm is slated for a 2027 release.

The launch hinges on the rollout of a next-generation Siri. This AI upgrade is crucial for the hub’s advanced functionality. The device’s software was essentially complete last year, but the Siri delay pushed the timeline.

In a significant shift, Apple plans to manufacture these devices in Vietnam. The company is partnering with BYD for final assembly. This move continues Apple’s strategy to diversify its supply chain away from China.

The introduction of the Apple Home Hub represents a major strategic bet on the smart home. It aims to create a seamless, personalized experience for users. This 2026 launch could finally give Apple a definitive answer to competitors in the connected home space.

Info at your fingertips

What is the expected price of the Apple Home Hub?

The device is currently expected to cost around $350. Apple is reportedly working to lower this price before launch. This makes it more expensive than most competing smart displays.

How is it different from an iPad?

The home hub is built specifically for controlling smart home devices. It has user-recognition sensors to personalize the interface. Its design is also more integrated for a stationary, home environment.

When will the Apple Home Hub be released?

The launch is targeted for sometime in 2026. An earlier 2025 release was delayed. The wait is for a more advanced version of Siri to be completed.

Will it work with non-Apple smart home products?

It will likely support Matter and Thread, which are universal smart home standards. This should allow control of a wide range of compatible devices. However, deep integration will probably be best with Apple HomeKit accessories.

Where will the home hub be manufactured?

Apple plans to assemble the device in Vietnam. This is part of a larger effort to reduce manufacturing reliance on China. The company is partnering with BYD for production.