Apple iPhone 17 Propels Brand to Overtake Samsung in Global Smartphone Sales

A new market analysis report predicts a major shift in the global smartphone industry. Apple is set to dethrone Samsung as the world’s top smartphone brand this year. This change is largely driven by the successful launch of the iPhone 17 series.

According to Counterpoint Research, Apple’s growth is significantly outpacing the market. This ends Samsung’s long-standing reign at the top.

Apple’s Market Share Climbs as Samsung Lags

Counterpoint Research indicates Apple is set to grow at 10% this year. In comparison, Samsung is expected to grow at just 4.6%. The overall smartphone market is projected to grow at a slower 3.3%.

This growth trajectory will give Apple a 19.4% share of the global market. The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max have been major hits since their September release. Millions have upgraded from older iPhones to the new models.

The report suggests Apple’s lead could continue until 2029. This projection highlights a sustained competitive challenge for Samsung. The South Korean firm now faces significant pressure to respond.

Key Factors Behind the iPhone 17’s Success

The iPhone 17’s appeal extends beyond Apple’s existing customer base. Many Android users are reportedly switching to iPhones. This is attributed to the devices’ aspirational value and consistent performance.

Apple has maintained a $799 price for the base iPhone 17 model. Despite this, it delivered major hardware upgrades. These include a high-refresh-rate display and a new front-facing camera.

Other significant improvements include faster charging and a bigger battery. An anti-reflective display was also a key selling point. These features provided clear value to consumers.

In contrast, Samsung has relied more heavily on software improvements in recent years. Apple has continued to bring breakthrough innovations in chipset performance. Its ecosystem features also remain a strong competitive advantage.

Apple has seen double-digit growth in crucial markets like China and the US. This global demand solidifies its new position. The brand’s strategic pricing and innovation have clearly paid off.

This market shift underscores the intense competition in the smartphone industry. The success of the Apple iPhone 17 has fundamentally altered the global landscape. Samsung must now innovate aggressively to reclaim its lost crown.

Thought you’d like to know

What is Apple’s projected global market share?

Apple is projected to capture a 19.4% share of the global smartphone market. This growth is fueled by strong sales of the iPhone 17 series. The company is outpacing the overall market’s growth rate significantly.

Why is the iPhone 17 selling so well?

The iPhone 17 offers major hardware upgrades while maintaining its starting price. Key features include a high-refresh-rate display and a better front camera. These improvements have attracted both upgrades and Android switchers.

How long is Apple expected to lead the market?

Analysts from Counterpoint Research suggest Apple could maintain its lead until 2029. This indicates a potential long-term challenge for Samsung. The forecast points to a sustained shift in market dynamics.

What does Samsung need to do to compete?

Samsung needs to bring faster performance to its low-end and mid-range phones. It also requires better camera hardware in high-end devices. Bigger batteries across its entire range would also help its competitiveness.

Which markets are driving Apple’s growth?

Apple is seeing double-digit growth in key markets like China and the United States. Strong performance in these regions is crucial for its global lead. The brand’s aspirational value continues to resonate worldwide.