Apple is expected to launch its first foldable iPhone next year. The device is highly anticipated by Apple fans worldwide. It will enter a market long dominated by Samsung.

The tech giant faces a significant challenge with its pricing strategy. According to analysis from Fubon Research, the iPhone Fold may cost significantly more than its rivals. This price gap could influence consumer choice in the competitive foldable segment.
Report Points to Steep $2,399 Starting Price
A research note from Fubon Research is circulating among investors. It suggests a starting price of $2,399 for Apple’s foldable iPhone. This figure is based on supply chain analysis and Apple’s typical hardware margins.
This potential price point creates a major gap with the competition. Samsung’s current Galaxy Z Fold 7 starts at $1,899. Industry observers expect its successor, the Galaxy Z Fold 8, to maintain a similar price.
The difference would be approximately $500. This represents a 20% premium for Apple’s first-generation device. The cost may be a barrier for many potential buyers.
Market Impact and Consumer Choice
Apple’s brand loyalty will likely ensure initial sales success. Die-hard Apple users have been waiting for a foldable option. However, attracting new customers from Android may prove difficult.
Samsung’s Galaxy Z Fold series is a proven and refined product line. Consumers may see it as a safer investment. Paying a premium for an unproven first-generation Apple product is a harder sell.
The broader foldable market could see a shift. Apple’s entry will raise mainstream awareness. Yet its high price might reinforce Samsung’s value proposition.
The success of the iPhone Fold hinges on more than just the Apple logo. It must justify a significant price premium in a maturing market. Consumers will ultimately decide if the brand’s appeal outweighs the cost.
Thought you’d like to know
When will the Apple foldable iPhone be released?
Analysts currently predict a launch sometime in 2026. This timeline is based on supply chain reports and component orders. An official announcement from Apple is still pending.
Why would the iPhone Fold be more expensive?
Apple typically commands premium prices for its hardware. New technology, especially in a first-generation product, also drives up development and manufacturing costs compared to established rivals.
How does Samsung’s foldable market share compare?
Samsung currently holds the largest share of the global foldable phone market. It has been the dominant player for several years, giving it a strong head start before Apple’s entry.
What are the risks of a first-generation device?
First-generation products can sometimes have unforeseen design or hardware issues. Early adopters may encounter problems that are later resolved in updated models from the same company.
Could the iPhone Fold price change before launch?
It is possible. Analyst predictions are based on current data. Final pricing is always subject to change based on production costs and competitive pressures closer to the launch date.
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