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Apple and Issey Miyake Launch iPhone Pocket: A Fashion-Tech Fusion
Apple has partnered with the iconic Japanese design house Issey Miyake. They unveiled a new limited-edition accessory called the iPhone Pocket. The product is a 3D-knitted, wearable sleeve for your phone.
This collaboration merges high fashion with consumer technology. It aims to transform how people carry and interact with their iPhones. The launch is set for November 14, 2025, in select global markets.
Design and Functionality of the New Accessory
The iPhone Pocket is not a traditional case. It is a stretchy, ribbed fabric sleeve inspired by the concept of “a piece of cloth.” Users can wear it on their wrist, crossbody, or attach it to a bag.
Two sizes will be available. The short strap model costs $149.95. The long strap version is priced at $229.95. According to Reuters, the design allows users to see their screen through the knit fabric when stretched.
A Nod to a Shared Design Legacy
The partnership is deeply symbolic. Issey Miyake was the designer behind Steve Jobs’s signature black turtleneck. That garment became synonymous with Apple’s minimalist brand identity.
This new product continues that legacy of clean, functional design. It represents a direct link between Apple’s history and its future. The collaboration signals a deeper foray into wearable tech accessories.
Market Impact and Consumer Availability
The iPhone Pocket will be a limited-edition item. It will be sold through select Apple Stores and its online store. Key markets include the US, Japan, the UK, and Greater China.
Analysts are watching to see if consumers embrace the high price point. The accessory positions the iPhone as a fashion statement. It could open a new product category for Apple beyond silicon and leather cases.
The launch of the iPhone Pocket represents a bold step in blending personal technology with personal style. This Apple and Issey Miyake collaboration challenges the very definition of a phone case. It reimagines the smartphone as a wearable accessory for the modern world.
Info at your fingertips
What is the price of the Apple Issey Miyake iPhone Pocket?
The short strap version starts at $149.95. The long crossbody strap model is priced at $229.95.
When will the iPhone Pocket be available to buy?
Sales begin on November 14, 2025. It will be available in select countries and through Apple’s online store.
How is the iPhone Pocket different from a regular case?
It is a 3D-knitted fabric sleeve designed to be worn on the body. Its stretchy material lets you glimpse your screen without removing the phone.
Which iPhone models is the accessory compatible with?
Apple has shown it with current models like the iPhone 17 Pro and iPhone Air. It is designed to fit all recent iPhone sizes.
Why is the collaboration with Issey Miyake significant?
Issey Miyake designed Steve Jobs’s iconic turtleneck. The partnership connects Apple’s design history with a new fashion-forward product.
Where can I buy the iPhone Pocket?
It will be sold at flagship Apple Stores in major cities and online. Available regions include the US, Japan, UK, France, and Greater China.
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