Apple Says Great Ideas Start on Mac in Ad Voiced by Dr. Jane Goodall

Apple has released a powerful new advertisement. The ad is titled “Great ideas start on Mac.” It features the voice of the late Dr. Jane Goodall.

The campaign celebrates the origins of creativity. It highlights how world-changing ideas often begin on a Mac computer.

Celebrating the Spark of Creativity

The ad focuses on the moment an idea is born. Goodall’s narration describes it as a “flicker on a screen.” This simple question, “What do you see?”, is at the heart of the message.

Apple’s video description reinforces this theme. It connects the Mac to groundbreaking discoveries and award-winning films. The core message is one of endless possibility for every user.

Tor Myhren, Apple’s VP of Marketing Communications, explained the campaign’s goal to Ad Age. He said it celebrates the mysterious origin of a great idea. The work salutes everyone who tries to create something from nothing.

A Fitting Tribute to a Global Icon

The ad’s release follows the recent passing of Dr. Goodall. The renowned ethologist and conservationist was 91 years old.

Her involvement adds profound weight to the campaign’s message. Goodall’s own life work was a testament to a great idea pursued with passion.

Apple CEO Tim Cook recently paid tribute to her remarkable legacy. He noted her role as a groundbreaking scientist and leader. Cook said she never stopped advocating for our planet.

Using her voice in this campaign serves as a poignant homage. It connects her enduring spirit of inquiry with the creative tools Apple provides.

This new campaign solidifies the Mac’s role as a canvas for innovation. It powerfully links Apple’s technology with humanity’s greatest aspirations. The “Great ideas start on Mac” message resonates as a fitting tribute to a visionary like Jane Goodall.

Thought you’d like to know

What is the main message of Apple’s new ad?

The ad emphasizes that great ideas begin from nothing. It positions the Mac as the tool that helps bring those ideas to life.

Why did Apple choose Jane Goodall for the ad?

Jane Goodall was a legendary scientist whose work epitomizes a world-changing idea. Her voice lends authenticity and gravitas to the campaign’s message about origins.

Where can I watch the “Great ideas start on Mac” ad?

The advertisement is available on Apple’s official YouTube channel. It is being promoted across Apple’s various marketing platforms.

Has Apple run similar campaigns before?

Yes, Apple has a long history of inspirational marketing. This new ad continues their tradition of focusing on creativity and human potential.

When was the advertisement released?

Apple shared the new ad recently. The release came shortly after the news of Dr. Goodall’s passing.