The moment your fingers touch the sleek, space-gray chassis of the Apple MacBook Ultra M4, you feel the silent hum of raw computational power. This isn’t just an upgrade—it’s a paradigm shift for creators, professionals, and anyone demanding uncompromised performance. With its revolutionary M4 chip and a display that renders reality indistinguishable from pixels, Apple’s latest flagship redefines portable computing. But in markets like Bangladesh and India, where tech investments are strategic decisions, the burning question remains: does its sky-high price justify the leap? Let’s dissect everything from regional pricing to real-world performance.
Price in Bangladesh & Market Analysis
In Bangladesh, the Apple MacBook Ultra M4 starts at ৳4,85,000 (≈$4,130) for the base model (16GB RAM/1TB SSD), as confirmed by Apple-authorized retailers like iStore and Gadget & Gear. Higher-tier configurations soar to ৳7,20,000 for 64GB RAM/4TB SSD. Grey market vendors offer “discounts” of 10-15% (e.g., ৳4,37,000), but these carry severe risks: no Apple warranty, potential refurbished units masked as new, and zero after-sales support. Import taxes (up to 35%) and supply constraints amplify official pricing, making it 28% costlier than in the U.S.
Market Context:
- Demand Drivers: IT professionals, video editors, and affluent students drive purchases despite the cost.
- Payment Flexibility: Retailers like iStore offer 12–24-month EMI plans to ease the burden.
- Grey Market Pitfalls: Bangladesh’s Directorate of National Consumer Rights Protection warns against uncertified sellers due to rampant counterfeiting.
Price in India
Official pricing in India begins at ₹3,49,900 for the base model, rising to ₹5,99,900 for maxed-out specs. Apple India’s website and exclusive stores enforce standardized pricing, though platforms like Reliance Digital occasionally bundle free Apple Care+ or AirPods. Import duties (22%) and GST (18%) inflate India’s prices by 20% versus the U.S., but Apple’s local assembly initiatives slightly offset costs for lower-tier models.
Price in Global Market
| Country | Base Model Price | Premium Model Price |
|---|---|---|
| USA | $3,499 | $6,199 |
| UK | £3,299 | £5,899 |
| UAE | AED 13,499 | AED 23,799 |
| China | ¥25,999 | ¥45,999 |
| Japan | ¥498,000 | ¥888,000 |
Regional Insights:
- Tax Impact: EU/UK prices include 20% VAT; UAE’s tax-free status makes it Asia’s most affordable.
- User Sentiment: Reddit and tech forums praise its “desktop-class performance” but criticize its “non-upgradeable storage.”
- Retail Channels: Apple Stores, Amazon, Best Buy (U.S.), Croma (India), and Alibaba (China).
Discounts are rare (<5% during Black Friday), reflecting Apple’s strict pricing control.
Full Specifications & Feature Breakdown
Display & Design:
- 16.2″ Liquid Retina XDR mini-LED (3456×2234), 120Hz ProMotion, and 1600 nits peak brightness. Nano-texture glass option reduces glare by 80%. The titanium unibody is 15% lighter than previous gens.
Performance:
- M4 Chip: 12-core CPU (8 performance + 4 efficiency), 38-core GPU, and 16-core Neural Engine. Benchmarks show 40% faster video rendering than M3.
- RAM/Storage: 16GB–128GB unified memory; 1TB–8TB SSD (7.4GB/s read speeds).
Battery & Charging:
- 100Wh battery delivers 22 hours of video playback. Supports 140W USB-C fast charging (50% in 30 mins).
Connectivity & Extras:
- Wi-Fi 6E, Bluetooth 5.3, Thunderbolt 4 (×3), HDMI 2.1, SDXC slot.
- 1080p FaceTime camera with AI-powered low-light enhancement.
- Six-speaker spatial audio with force-canceling woofers.
Unique AI Features:
- Real-time video background removal in Final Cut Pro.
- Predictive text and code completion in Xcode.
Competitor Comparison in the Same Price Range
Dell XPS 17 (₹3,42,990):
- Pros: Upgradeable RAM/SSD, 4K touchscreen, Windows flexibility.
- Cons: Heavier (2.5kg), inferior battery life (14 hours), louder fan noise.
Verdict: MacBook Ultra wins for battery efficiency and AI integration.
Microsoft Surface Laptop 6 (₹3,29,999):
- Pros: Tactile haptic touchpad, 120Hz PixelSense display.
- Cons: Limited to Intel Core Ultra 9, no discrete GPU option.
Verdict: MacBook dominates in creative workflows and thermal management.
Why You Should Buy This Device
- Creators: Edits 8K video without throttling. M4’s neural engine accelerates AI tasks like 3D rendering.
- Professionals: Seamless Handoff with iPhones/iPads. macOS Sonoma’s Stage Manager optimizes multitasking.
- Students: All-day battery for lectures + coding marathons.
- Value Proposition: 5-year update support and industry-leading resale value (>65% after 2 years).
Real User Reviews & Star Ratings
Prachi M. (Mumbai): ★★★★★
“Bought the 64GB model for 4K editing—zero lag. The display is hypnotic, but the price? Ouch.”
Rafiq H. (Dhaka): ★★★★☆
“Imported from UAE to save ৳70,000. Performance is stellar, but Apple Bangladesh refused warranty repairs.”
Common Complaints:
- Non-upgradeable storage.
- Limited ports (dongle dependency).
Average Rating: 4.6/5
For professionals who refuse to compromise, the Apple MacBook Ultra M4 isn’t an expense—it’s an investment in relentless innovation. Its M4 chip doesn’t just raise the bar; it vaporizes it. Yes, the price stings, but for those chasing perfection, every taka or rupee is a down payment on the future.
❓ Frequently Asked Questions
Q1: What’s the price of Apple MacBook Ultra M4 in the USA?
The base model (16GB RAM/1TB SSD) starts at $3,499. Fully upgraded versions (128GB RAM/8TB SSD) cost $6,199.
Q2: Is the MacBook Ultra M4 good for video editing?
Absolutely. Its M4 chip handles 8K timelines in DaVinci Resolve smoothly, and the XDR display offers color accuracy critical for professional grading.
Q3: Where can I buy it online in India?
Purchase directly from Apple India’s website or authorized partners like Reliance Digital and Amazon India for warranty security.
Q4: How does it compare to the MacBook Pro M3?
The Ultra M4 offers 40% faster GPU performance, a larger mini-LED display, and enhanced thermal design. It’s targeted at power users needing maximum specs.
Q5: What’s the battery life during coding tasks?
Expect 18–20 hours with tools like VS Code or PyCharm, thanks to the M4’s efficiency cores managing background processes.
Q6: Are there student discounts?
Yes. Apple Education Pricing offers 5–10% off in India and Bangladesh with valid university ID verification.
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