Apple Opens MLS Playoff Matches to All Subscribers in Major Streaming Shift

Major League Soccer’s entire playoff slate will be available to all Apple TV+ subscribers at no extra cost. This decision removes the usual paywall for the MLS Season Pass. The move covers every match through the championship game.

According to reports from Sports Business Journal, this is a strategic play to attract new fans. The goal is to convert these viewers into paying subscribers for future seasons.

A Calculated Move to Boost Soccer’s Profile

This marks a significant shift from Apple’s regular-season model. During the regular season, only a limited number of matches were available without the Season Pass. Now, the entire postseason is accessible with a standard Apple TV+ subscription.

The timing is notable. Apple recently slashed the price of the MLS Season Pass. For Apple TV+ subscribers, the annual fee dropped from $79 to just $25. This playoff access serves as a powerful free trial.

Aligning with a Broader Sports Strategy

This move is part of Apple’s larger push into live sports. The company recently secured U.S. streaming rights for Formula 1 racing starting in 2026. Under that deal, Apple TV+ subscribers will also get F1 TV Premium content included.

The strategy is clear. Apple is using premium sports to drive subscriptions to its core service. By bundling high-value sports content, it increases the overall appeal of Apple TV+. This approach challenges the traditional pay-per-sport model.

This decision to open up MLS playoff streaming fundamentally changes the access model for major sports. It highlights a new era where platforms use premium content as a gateway to broader subscriber growth.

Info at your fingertips-

Do I need an MLS Season Pass to watch the playoffs?

No. All MLS playoff matches are available to anyone with a standard Apple TV+ subscription. You do not need to purchase the separate MLS Season Pass add-on for the postseason.

What was the recent price change for MLS Season Pass?

Apple reduced the price in September. For Apple TV+ subscribers, the annual pass dropped from $79 to $25. For non-subscribers, the price fell from $99 to $29 for the full season.

How does this compare to Apple’s Formula 1 deal?

It is a similar strategy. Starting in 2026, Apple TV+ subscribers will get F1 TV Premium content included, which previously cost around $17 per month in the U.S.

Why is Apple making these matches free?

Analysts believe it is a customer acquisition tool. The company aims to showcase the product to casual fans and convert them into paying Season Pass holders for the next regular season.

Were any regular season matches free?

Yes, but access was limited. A small selection of regular-season and Leagues Cup matches were available to non-Season Pass subscribers throughout the 2025 season.