Apple has announced its financial results for the fourth fiscal quarter of 2025. The company posted a staggering $102.5 billion in revenue. This performance sets a new record for the September quarter.

The results surpassed most analyst forecasts. According to Reuters, the strong performance was largely driven by unprecedented demand for the new iPhone 17 lineup. CEO Tim Cook and CFO Kevan Parekh led the earnings call.
iPhone 17 Demand is “Off the Chart”
Demand for the new iPhone 17 models is exceptionally high. Cook described the consumer reception as “very strong.” The company also set a new record for iPhone upgraders during the quarter.
Supply constraints affected several iPhone 17 models. Cook confirmed Apple is working to fulfill all existing orders. He credited the product lineup’s strength for the success.
Services and Mac Sales Show Strong Growth
Apple’s Services segment reached a new all-time high. It generated $28.8 billion in revenue, up significantly from the previous year. This segment has now surpassed $100 billion in annual revenue.
Mac sales also saw healthy growth. Revenue climbed to $8.7 billion, boosted by new MacBook Air models. The Mac install base hit a new record high.
The Wearables category saw a slight dip in revenue. It brought in $9.01 billion. The iPad segment remained flat with $6.95 billion in sales.
Strategic Focus on AI and Future Outlook
Apple is significantly increasing its investment in artificial intelligence. The company expects operating expenses between $18.1 and $18.5 billion. Cook confirmed development continues on its foundation models.
An upgraded version of Siri remains on track for a release next year. Cook also hinted at potential AI-related acquisitions. The company aims to advance its technology roadmap aggressively.
Revenue in China declined to $14.5 billion. However, Cook projected a return to growth in the next quarter. He cited the positive reception of the iPhone 17 as the primary reason.
Thought you’d like to know
What was Apple’s revenue for Q4 2025?
Apple reported quarterly revenue of $102.5 billion. This set a new record for the September quarter. The figure beat most market expectations.
How did the iPhone 17 perform?
Demand for the iPhone 17 was described as “off the chart.” The company set a record for upgraders. Supply for several models remains constrained.
What is the outlook for the December quarter?
Apple projects total revenue growth of 10 to 12 percent. iPhone revenue is expected to grow by double digits. The company anticipates its best December quarter ever.
How did Apple’s Services segment do?
The Services segment hit an all-time revenue record of $28.8 billion. It saw growth across all geographic regions. Annual Services revenue surpassed $100 billion.
What did Apple say about AI development?
Apple is significantly increasing its AI investments. The company is developing several foundation models. An improved Siri is still scheduled for a 2026 release.
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