Apple Reportedly Skipping iPhone 18 Base Model for September Pro Launch

Apple is planning a major shift to its iPhone launch strategy. The company will reportedly skip the base iPhone 18 model next year. This move breaks a long-standing tradition of annual releases for all models.Instead, the standard iPhone 18 will launch in early 2027. It will debut alongside a new budget-friendly ‘e’ variant. This information comes from a new supply chain report.

Apple’s 2026 iPhone Lineup Strategy Revealed

Apple’s 2026 plans are now coming into focus. The company will celebrate its 20th iPhone anniversary. This calls for a significant shake-up to its product roadmap.According to ETNews, Apple will not release a standard iPhone 18 next fall. The focus will instead be on premium devices. This includes two Pro models and a new iPhone Air.Most notably, 2026 is expected to see the first foldable iPhone. This device will likely adopt a book-style design. Its price could reach as high as $2,000.The Pro models will feature advanced technology. They are expected to have Face ID sensors hidden under the display. A new A20 chip built on a 2nm process will provide power.This strategic change allows Apple to concentrate its efforts. Engineering resources can focus on the complex foldable launch. Supply chain coordination will also be smoother.

New Spring Launch Window for Budget iPhones

Apple is creating a new launch season for its more affordable phones. The standard iPhone 18 and a new iPhone 18e are now slated for early 2027. This marks a clear departure from the traditional September event.This move serves multiple purposes. It generates consumer excitement twice a year. Apple can also maintain a stronger competitive presence throughout the entire calendar.The iPhone 18e is expected to be a lower-cost option. It will likely target price-sensitive markets. However, it may lack some features like a high-refresh-rate display.Analysts see both opportunity and risk in this plan. Staggered releases could keep Apple in the headlines more often. However, it might also dilute the massive hype surrounding its singular annual fall event.Furthermore, delaying the base model could create an opening for competitors. Android manufacturers might aggressively target the mid-range market during the fall gap. Reuters has noted increased competition in global smartphone markets.

   

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Apple’s decision to skip the iPhone 18 base model is a calculated risk. It prioritizes its high-margin Pro and innovative foldable devices. The success of this new two-launch strategy will depend on market reception and competitive pressures.

Must Know (FAQ Section)

Why is Apple skipping the iPhone 18 base model?

Apple is reallocating resources to focus on its premium Pro models and the new foldable iPhone. This staggered launch helps manage engineering and supply chain complexity for these advanced devices.

When will the standard iPhone 18 be released?

The standard iPhone 18 is now expected to launch in the first half of 2027. It will not be part of the Fall 2026 announcement event.

What is the iPhone 18e?

The iPhone 18e is rumored to be a new budget-friendly variant. It is designed to offer a more accessible price point for certain markets.

What will be announced in September 2026?

The Fall 2026 event is expected to feature the iPhone 18 Pro, Pro Max, iPhone Air, and the foldable iPhone. These represent Apple’s high-end lineup for that year.

Will the iPhone 18 Pro have new features?

Yes. The Pro models are anticipated to feature under-display Face ID technology and a new A20 chip. This chip will be manufactured using an advanced 2nm process.