Apple’s AI-Powered Smart Home Hub Set to Challenge Amazon and Google in 2026

Apple is preparing a major entry into the smart home market. The company plans to launch a new AI-powered smart home hub in early 2026. This device aims to compete directly with products from Amazon and Google.

According to sources cited by Bloomberg, the hub will feature a large screen and a significantly upgraded Siri. The launch timeline aligns with a complete overhaul of Apple’s voice assistant.

Design and Core Features of the New Hub

The device is described as having an all-screen design. It resembles an iPad with a roughly 7-inch display. Apple is reportedly developing two distinct variants.

One model is designed for wall mounting. The other version includes a speaker base for countertop placement. Both will run a proprietary operating system.

Built-in sensors will enable presence detection. The interface will change based on whether someone is nearby. This allows for features like automatic lighting control.

The hub will handle music, video calls, and smart home management. It will rely heavily on voice commands through Siri. A camera for FaceTime and other applications is also included.

The Critical Role of the Siri Overhaul

A primary reason for the 2026 launch is the delayed Siri upgrade. Apple is rebuilding its voice assistant from the ground up. The new Siri will use advanced large language model technology.

This will make Siri more capable and conversational. It will be comparable to assistants like Google’s Gemini. The update is crucial for the hub’s success.

The improved Siri will understand personal context and on-screen content. It will perform complex, multi-step tasks across different apps. This deeper integration is a key selling point.

Apple’s Craig Federighi confirmed the architectural revamp was successful. He stated the upgrade will be more significant than initially promised. The new Siri is expected to debut alongside the hub.

Thought you’d like to know

When will Apple’s smart home hub be released?

Apple is targeting a release window between March and April of 2026. This timing coincides with the expected launch of the revamped Siri assistant.

How much will the Apple smart home hub cost?

While unconfirmed, estimates suggest a price around $350. This positions it above many competing smart displays from Amazon and Google.

What makes this hub different from an iPad?

The hub will run a dedicated OS focused on home control and Siri. It is designed as a stationary command center, not a portable tablet for general use.

Will the new hub work with existing HomeKit devices?

Yes, it is expected to fully integrate with the HomeKit and Matter ecosystems. It will act as a central controller for compatible smart home products.

Why is Apple waiting until 2026 to launch this product?

The delay is primarily to complete the major Siri overhaul. Apple believes the new AI-powered Siri is essential for the hub’s core functionality.