“We love that early energy,” reads the Apple Store’s message when visiting the U.S. website. “Almost ready for you. Pre-order begins at 5:00 a.m. PDT. See you soon.” Apple has been doing 5:00 a.m. pre-orders for the last several years instead of the 12:01 a.m. Pacific Time pre-orders that it used to have.
Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 17 models when the store comes back online.
The iPhone 17 will be available in Lavender, Sage, Mist Blue, White, and Black, in 256GB and 512GB storage capacities, while the iPhone Air will be available in Sky Blue, Light Gold, Cloud White, and Space Black, in 256GB, 512GB, and 1TB capacities.
The iPhone 17 Pro and iPhone 17 Pro Max come in Silver, Cosmic Orange, and Deep Blue, and are available in 256GB, 512GB, and 1TB storage options. This year, there’s also 2TB storage tier exclusive to the Pro Max.
- Here’s When You Can Pre-Order the iPhone 17 in Every Time Zone
- How Much Does Each iPhone 17 Model Cost?
The iPhone 17 is priced starting at $799, while the iPhone Air is priced starting at $999. The iPhone 17 Pro is priced starting at $1,099, and the iPhone 17 Pro Max is priced starting at $1,199. After pre-orders take place, a launch will follow on Friday, September 19.
Apple Announces iPhone 17 Pro and Pro Max With New Design, Larger Battery, and More
Tuesday September 9, 2025 10:59 am PDT by Joe Rossignol
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max.
Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous…
Apple Event Live Blog: iPhone 17, iPhone Air, New Apple Watches, and AirPods Pro 3
Tuesday September 9, 2025 8:55 am PDT by Jordan Golson
Apple’s “Awe Dropping” event kicks off today at 10:00 a.m. Pacific Time, where we’re expecting to see the iPhone 17 lineup, several updated Apple Watch models, and the third-generation AirPods Pro unveiled, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company’s TV app across various platforms. We will also be updating…
iPhone 17 and iPhone 17 Pro Models Are eSIM-Only in These Countries
Tuesday September 9, 2025 12:23 pm PDT by Joe Rossignol
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries.
The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple:
Bahrain
Canada
Guam
Japan
Kuwait
Mexico
Oman
Qatar
Saudi Arabia
United Arab Emirates
Un…
Apple Announces iPhone Air With Ultra-Thin Design
Apple today unveiled the iPhone Air, an all-new kind of iPhone featuring an ultra-thin design.
The iPhone Air is just 5.6mm thick, making it the thinnest iPhone ever. The frame is made of titanium with a polished mirror finish. The device features Ceramic Shield 2 with 3x better scratch resistance and 4x better crack resistance, on both sides of the device for the first time. Apple says that …
Two Versions of AirPods Pro 3 Coming With These Differences
Apple is preparing to launch two versions of the AirPods Pro 3 over 2025 and 2026, according to a Weibo leaker.
Yesterday, supply chain analyst Ming-Chi Kuo reported that Apple is planning to debut the AirPods Pro 3 this year. They could arrive as soon as this week at Apple’s “Awe dropping” event.
Crucially, Kuo added that Apple is planning to introduce a successor to this year’s AirPods …
Apple Lists iPhone 17, iPhone Air, and iPhone 17 Pro Battery Capacities
Tuesday September 9, 2025 1:25 pm PDT by Joe Rossignol
Apple has confirmed the battery capacities for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models that were announced earlier today.
Apple is required to publish energy labels on its iPhone product pages in the EU, and they reveal the official mAh battery capacities for the devices.
Here are the battery capacities for each model, according to Apple:
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