Apple TV Plus Pluribus Breaks New Ground with In-Character Reddit AMA

Apple is launching a unique marketing campaign for its new sci-fi series, Pluribus. The show’s star, Rhea Seehorn, will host an “Ask Me Anything” session on Reddit in character. This event starts Friday, November 21 at 9:00 a.m. Pacific Time. It will take place on the /r/TVPlus subreddit.

The campaign aims to deeply immerse fans in the show’s universe. It creatively blurs the line between fiction and reality. This strategy is a notable move for a major streaming platform.

A Deep Dive into the Pluribus Universe

In Pluribus, Seehorn plays Carol Sturka. Carol is a fictional author of the Winds of Wycaro book series. The AMA will feature Seehorn answering fan questions as this character.

The plot revolves around an extraterrestrial virus escaping a lab. It infects nearly everyone except Carol. The show was created by Vince Gilligan, the mastermind behind Breaking Bad. This connection has generated significant viewer interest and high expectations.

Expanding the Fictional World Beyond the Screen

Apple is extending this fictional world beyond the TV screen. The company has released an excerpt from the in-show novel, Bloodsong of Wycaro. This content is available for free in the Apple Books app.

This multi-platform approach enriches the viewer experience. It allows fans to engage with the story from different angles. According to Reuters, such transmedia storytelling is becoming a key strategy for streaming services seeking a competitive edge.

The first three episodes of Pluribus are available to stream now. The fourth episode is scheduled to debut on the same day as the Reddit AMA. This coordinated release strategy is designed to maximize fan engagement and discussion.

This innovative campaign for Pluribus demonstrates Apple TV Plus’s commitment to creative storytelling. The in-character Reddit AMA is a bold experiment in audience engagement. It sets a new precedent for how streaming platforms can market original content.

Thought you’d like to know

What is the Pluribus Reddit AMA about?

The AMA features actress Rhea Seehorn answering questions in character as Carol Sturka from the show. It is a promotional event to engage fans with the series’ universe on a deeper level.

When can I watch new episodes of Pluribus?

The first three episodes are available now on Apple TV Plus. The fourth episode is set to be released on Friday, November 21, coinciding with the Reddit AMA event.

Who created the Pluribus series?

The sci-fi thriller was created by Vince Gilligan. He is best known as the creator of the critically acclaimed television series Breaking Bad and its spinoff, Better Call Saul.

Is the fictional book from the show available to read?

Yes, Apple has published an excerpt from *Bloodsong of Wycaro* in the Apple Books app. This allows fans to explore a part of the show’s fictional lore directly.

How much does an Apple TV Plus subscription cost?

An Apple TV Plus subscription starts at $12.99 per month. The service also offers a free 7-day trial for new subscribers to explore its content library.

Trusted Sources

Reuters