Apple Unveils Interactive Thermal Logo for “Awe Dropping” iPhone 17 Event

Apple has launched a new interactive experience on its website. It previews the upcoming September 9 product event.

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The animated Apple logo changes color based on user interaction. This unique feature is live on the main Apple.com homepage.

The event is titled “Awe Dropping.” It is expected to introduce the new iPhone 17 lineup.

Media invitations were sent out on Tuesday morning. The showcase will be held at Apple Park in Cupertino.

Apple Interactive Logo Responds to User Touch

The new logo behaves like a thermal image. Its colors shift from cool blue to warm orange.

On iPhones and iPads, holding a finger on the screen darkens the logo. Swiping makes the colors follow your movement.

The same effect works on Macs using a trackpad or mouse. This creates an engaging preview for customers.

According to Bloomberg, this interactive approach replaces older augmented reality logos. Apple has favored web-based animations since 2023.

New iPhone Colors and Product Launches Expected

The thermal design may hint at new iPhone 17 colors. Rumors suggest a new orange shade for Pro models.

The standard iPhone 17 Air may come in a light blue option. This information was reported by Bloomberg.

The event will also likely feature new Apple Watch models. An update to the AirPods Pro is also possible.

The showcase begins at 10:00 a.m. Pacific Time. It will be streamed live on Apple’s website.

The interactive Apple logo builds excitement for the next iPhone generation. This marketing strategy highlights Apple’s focus on user experience. The “Awe Dropping” event could reveal significant design changes.

Must Know (FAQ Section)

What is the Apple interactive event logo?

It is an animated logo on Apple’s website. It changes color when users touch or hover over it.

When is the Apple September event?

The event is scheduled for September 9. It starts at 10:00 a.m. Pacific Time.

What products will Apple announce?

Apple is expected to unveil the iPhone 17 series. New Apple Watch and AirPods models are also anticipated.

What are the new iPhone 17 Pro colors?

Rumors indicate a new orange option. A dark blue color is also expected for Pro models.

How does the interactive logo work?

It uses simple web animation techniques. The logo responds to cursor movement or touch input.

Where can I watch the Apple event?

The event will be streamed on Apple’s website. It is also available on YouTube.

Disclaimer: This article is based on reports from reputable news organizations. Product details are subject to change upon official announcement.

References: Information sourced from Bloomberg and general industry reporting.