Apple Unveils Vibrant New Logo for Apple One Subscription Bundle

Apple has introduced a fresh, colorful logo for its Apple One subscription service. The change was spotted on the updated Apple TV website on Monday. This marks the first distinct branding for the service bundle since its launch.

The redesign aligns with Apple’s broader rebranding of its streaming television platform. According to Reuters, this visual update signals a stronger push for the bundled service offering.

A Closer Look at the New Multi-Colored Design

The new Apple One logo features a classic Apple icon split into six distinct slices. Each segment is colored to represent one of the core services included in the Apple One Premium plan. This includes Apple Music, Apple TV+, and Apple Arcade.

This new branding has not yet been applied to the standalone Apple One website. The phased rollout suggests a gradual update across all of Apple’s digital properties.

What This Means for Apple’s Service Strategy

The introduction of a dedicated logo indicates Apple is doubling down on its subscription bundle. It helps create a stronger brand identity for Apple One separate from its individual services. This move aims to increase consumer recognition and adoption.

For customers, the bundle offers significant monthly savings. The individual plan costs $19.95 per month and includes Apple TV+, Apple Music, Apple Arcade, and 50GB of iCloud+ storage.

The new Apple One logo provides a clear, visual identity for Apple’s all-in-one subscription package. This strategic rebranding effort is designed to boost visibility and value perception among users.

Info at your fingertips

What services are included in Apple One?

The Individual plan includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud+. Higher-tier plans add Apple Fitness+ and Apple News+ with more storage.

How much does Apple One cost?

Plans start at $19.95 per month for the Individual tier. The Family plan is $25.95, and the Premier plan costs $37.95 monthly.

Does the new logo mean a price change?

There is no indication of a price change accompanying this logo update. The current pricing structure for all three plans remains unchanged.

Where can I see the new Apple One logo?

The new logo is currently visible on the redesigned Apple TV website. It has not yet been added to the main Apple One subscription page.

Why is Apple rebranding Apple One now?

The update coincides with a broader refresh of the Apple TV service branding. It aims to give the subscription bundle a stronger, more recognizable identity.