Apple is preparing a more affordable and lighter version of its Vision Pro headset. The new model, tentatively called Vision Air, is expected to launch in 2027. This information comes from renowned analyst Ming-Chi Kuo. The move aims to make spatial computing accessible to a broader audience.
The device represents a significant shift in Apple’s wearable strategy. It focuses on reducing both weight and cost. This could dramatically increase its market appeal.
Apple Vision Air Specs: 40% Lighter Build
The upcoming Vision Air headset will be substantially lighter. It is projected to be over 40 percent lighter than the current Vision Pro. The current model weighs approximately 1.375 pounds.
A 40% reduction would bring the weight under one pound. This should greatly improve comfort for extended wear. According to analyst Ming-Chi Kuo, Apple will use titanium in the internal structure. This material change is key to achieving the dramatic weight loss.
A thinner overall design is also part of the plan. The new battery enclosure will contribute to the sleeker profile. These changes address common feedback about the first-generation device’s heft.
Vision Air Price Cut and Market Projections
Price is another major focus for the new model. The Vision Air is expected to be more than 50 percent cheaper. The current Vision Pro retails for $3,499 in the United States.
A halving of that price would put the new model around $1,750. This positions it closer to a high-end Mac. It also aligns with the anticipated price of a future foldable iPhone.
This aggressive pricing strategy could spur adoption. Kuo estimates Apple could sell one million Vision Air units in 2027. That is a significant jump from the 400,000 Vision Pro units he forecasts.
The planned Apple Vision Air release for 7 could be a game-changer. Its lighter design and lower price target may finally bring spatial computing to the masses. This strategic pivot shows Apple is listening to early adopters.
Info at your fingertips
When will the Apple Vision Air be released?
Analyst Ming-Chi Kuo points to a 2027 release date. Apple has not officially confirmed this timeline yet. The company is likely focused on the current Vision Pro first.
How much lighter will the Vision Air be?
The new model is expected to be over 40% lighter. This would bring its total weight to under one pound. Titanium construction is a key factor in this reduction.
What is the expected price for the Vision Air?
The target is over 50% cheaper than the Vision Pro. This could result in a price around $1,750. It aims to be a more mainstream product.
How is it different from the Vision Pro?
The main differences are weight, price, and potentially features. It may use a titanium internal structure for strength and lightness. It is designed for a broader consumer market.
Who is the target audience for this device?
The Vision Air targets consumers priced out of the Vision Pro. It is for those seeking a more comfortable, everyday device. Apple hopes to make spatial computing mainstream with it.
Trusted Sources: Ming-Chi Kuo, Apple supply chain reports.
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