Apple has unveiled its newest smartwatch lineup. The announcement came during a special event on Tuesday, September 9. The new Apple Watch Series 11 is the centerpiece of the refresh. It introduces a major redesign and new health features. Pre-orders for all models are now open.
Availability for the new watches starts Friday, September 19. The full lineup includes five distinct models. To make room, Apple has discontinued last year’s Series 10 and SE 2. This strategic shift offers consumers more choice at different prices.
Apple Watch Series 11 Features and Pricing Details
The Apple Watch Series 11 comes in two case sizes. The 42mm model starts at $399. The larger 46mm version begins at $429. Both feature a new aluminum unibody design. This marks a significant departure from previous generations.
According to Reuters, the new design improves overall durability. The front display uses a new Ceramic Shield 2 material. Apple claims it offers three times better scratch resistance. The device is also thinner and lighter than its predecessor.
New Apple Watch SE 3 and Ultra 3 Complete the Lineup
Apple also introduced the more affordable Apple Watch SE 3. The 40mm model starts at $249. The 44mm variant is priced at $279. It offers core Apple Watch features at an entry-level point. This model is aimed at first-time buyers.
The high-end Apple Watch Ultra 3 remains the premium option. It starts at $799. It is built for extreme conditions and athletes. Its features include the brightest display and longest battery life in the series. All new watches run the latest version of watchOS.
Market Impact and Consumer Choice
This five-model strategy allows Apple to target a wider audience. The range covers budget-conscious users to professional adventurers. The discontinuation of older models is a standard practice. It ensures a clear focus on the latest technology.
Industry analysts note the focus on durability is a key selling point. The new Ceramic Shield on both front and back is a major upgrade. This directly addresses common user concerns about screen and body damage. The changes are expected to drive upgrade sales.
The new Apple Watch Series 11 represents a bold step forward. Its refined design and enhanced protection set a new standard. Apple continues to dominate the wearable tech market with these innovative releases.
Info at your fingertips
What are the key new features of the Apple Watch Series 11?
The Series 11 has a new aluminum unibody design. It also features a more durable Ceramic Shield 2 display. The device is thinner and lighter than previous models.
How much does the new Apple Watch SE 3 cost?
The Apple Watch SE 3 starts at $249 for the 40mm size. The larger 44mm model begins at $279. It is the most affordable option in the new lineup.
When can customers get the new Apple Watches?
Pre-orders began immediately after the announcement on September 9. The watches will start shipping and arrive in stores on Friday, September 19.
What happened to the older Apple Watch models?
Apple has discontinued the Apple Watch Series 10, SE 2, and Ultra 2. This is a standard procedure following the release of new products.
Is the Apple Watch Ultra 3 worth the higher price?
The Ultra 3 is designed for extreme sports and outdoor activities. It offers the best battery life and brightest display. It is worth it for users who need those professional-grade features.
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