Apple is developing a new low-cost MacBook scheduled for release in 2026. The device aims to compete directly with affordable Chromebooks and Windows laptops. This move could significantly expand Apple’s market share in the education and budget-conscious consumer segments.
According to Bloomberg, the tech giant plans to price the laptop “well under $1,000.” This strategic shift marks Apple’s most aggressive push into the budget notebook category in years.

Design and Display Details
The new MacBook will feature a display around 13 inches in size. This is slightly smaller than the 13.6-inch screen on the current MacBook Air. The device is expected to come in multiple colors, including silver, blue, pink, and yellow.
The laptop will use a standard LCD display. It will not include premium features like mini-LED technology or a ProMotion refresh rate. This cost-saving measure is key to achieving the target price point.
Powering the Device with an A-Series Chip
In a surprising move, Apple will power the laptop with its A18 Pro chip. This is the same processor found in the iPhone 16 Pro models. The chip is built on a 3-nanometer process for high efficiency.
Analyst Ming-Chi Kuo reports the A18 Pro delivers performance comparable to Apple’s M1 chip. This makes it more than capable for everyday tasks like web browsing and document editing. The chip will also support Apple Intelligence features.
Market Impact and Consumer Choice
This new MacBook provides a clear alternative to Apple’s own iPad for users seeking a low-cost computer. It runs the full macOS, offering a different experience from the tablet-focused iPadOS. This could appeal to students and families looking for a primary computer.
The device’s launch will intensify competition in the sub-$1000 laptop market. Companies like Google and Microsoft will face renewed pressure from Apple. Consumers will benefit from more choice and potentially lower prices across the board.
The introduction of a budget MacBook in 2026 represents a significant strategic pivot for Apple. This new device could democratize access to the macOS ecosystem for millions of new users. The budget MacBook launch is poised to reshape the entire entry-level laptop market.
Thought you’d like to know
What is the expected price of the new MacBook?
The laptop is expected to cost well under $1,000. A price between $499 and $799 is considered likely based on Apple’s current product lineup.
When will the budget MacBook be released?
Apple is targeting a launch in the first half of 2026. This could coincide with planned updates for the MacBook Air around the same time.
What chip will the low-cost MacBook use?
It will use Apple’s A18 Pro chip, the same processor found in the iPhone 16 Pro. This chip offers performance similar to the M1 chip used in earlier Macs.
Will the budget MacBook support Apple Intelligence?
Yes, the A18 Pro chip will support Apple’s suite of AI features. This ensures the device remains competitive with other modern laptops.
How will this new MacBook affect iPad sales?
It may provide a compelling alternative for users who need a full computer experience. The laptop runs macOS, which is more versatile for certain tasks than iPadOS.
What colors will the MacBook be available in?
It is expected to launch in several colors, including silver, blue, pink, and yellow. This colorful approach mirrors the strategy used for the iMac.
Trusted Sources
Bloomberg, Reuters
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