Apple is planning a major push into the budget device market. The company will launch new low-cost iPhones, iPads, and a first-of-its-kind affordable MacBook. These releases are scheduled for early next year.

This strategy aims to capture price-sensitive consumers. According to research from Jeff Pu of GF Securities, the new MacBook will be a significant departure. It will use a chip originally designed for iPhones.
Inside the New Budget Apple Lineup
The new MacBook is the most anticipated device. It is expected to feature the A18 Pro chip from the iPhone 16 Pro. The laptop will have a 13-inch display.
To hit a lower price point between $699 and $899, Apple will make compromises. The device may have an older design, 8GB of memory, and a single USB-C port. It will come in several colors, including silver, blue, pink, and yellow.
The iPhone 17e will also see an update. It will reportedly get an A19 chip and an improved camera. The low-cost iPad will be upgraded to an A18 chip, enabling Apple Intelligence for the first time.
A Strategic Shift for Apple’s Product Cycle
This wave of affordable products signals a new approach for Apple. The company is adapting to different market segments and price points. This move could help it compete more effectively with lower-cost rivals.
The broader product roadmap shows a split launch cycle for iPhones. Pro models and a new foldable iPhone are expected in late 2026. Standard models will follow later, allowing Apple to stagger its innovations and releases.
This aggressive push into affordable tech underscores Apple’s commitment to expanding its user base. The new budget-friendly MacBook could redefine the entry-level laptop market.
Thought you’d like to know
What chip will the new affordable MacBook use?
The new MacBook is expected to use the A18 Pro chip. This is the same processor found in the iPhone 16 Pro models. It marks a significant shift by using a mobile chip in a laptop.
How much will the new MacBook cost?
Analysts project a price between $699 and $899. This positions it as a direct competitor to other budget laptops. The lower cost will involve compromises on design and ports.
What is new with the iPhone 17e?
The iPhone 17e is rumored to feature an A19 chip and an 18-megapixel Center Stage camera. It may also transition from a notch to the Dynamic Island. Most other specs will resemble the current iPhone 16e.
Will the new iPad support Apple Intelligence?
Yes, the 12th-generation iPad will be upgraded with an A18 chip. This hardware upgrade is required to run Apple Intelligence features. It will be the first low-cost iPad to support the AI suite.
Why is Apple releasing so many budget devices?
This strategy helps Apple reach a wider audience of price-conscious consumers. It also diversifies their product lineup against growing competition. The move aims to boost overall market share.
Trusted Sources
MacRumors, GF Securities, Reuters
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