Apple’s Budget MacBook Set to Challenge Chromebooks by Year’s End

Apple is preparing to launch a new low-cost MacBook. The device aims to compete directly with Chromebooks in the education and budget markets. Industry reports suggest a potential announcement before the end of 2025.

This move marks a significant strategic shift for Apple. It could make the Mac ecosystem accessible to a much wider audience.

Key Specs and Competitive Pricing

The budget laptop is expected to feature a 13-inch display. According to analyst Ming-Chi Kuo, it will be powered by an A18 Pro chip. This is the same processor found in the iPhone 16 Pro models.

Using a smartphone chip is a major departure for Apple’s laptops. It is a key cost-saving measure. Reports from DigiTimes indicate a starting price between $599 and $699. This positions it well below the current $999 MacBook Air.

Performance and Market Impact

The A18 Pro chip delivers performance comparable to Apple’s older M1 chip. This provides ample power for everyday tasks. The strategy focuses on affordability over cutting-edge performance.

The laptop is expected to feature an ultra-thin and lightweight design. It may come in multiple color options like silver, blue, pink, and yellow. This appeals to students and first-time Mac buyers.

Production is slated for late 2025 or early 2026. This timeline hints at a possible launch in the coming months. Apple has a history of late-year product announcements.

This new budget MacBook could significantly alter the laptop landscape. It brings the Apple experience to a more affordable price point. The device may become a major competitor in the education sector.

Info at your fingertips

What is the expected price of the new MacBook?

The laptop is rumored to start between $599 and $699. This is significantly lower than the current MacBook Air. It targets the budget-conscious consumer segment.

What chip will the budget MacBook use?

It is expected to use the A18 Pro chip from the iPhone 16 Pro. This is different from the M-series chips in other Macs. The choice helps reduce costs.

When will the new MacBook be released?

Mass production is planned for late 2025 or early 2026. A commercial launch could follow shortly after. An announcement may happen before the year ends.

Who is the target audience for this device?

The laptop targets students and budget-minded buyers. It aims to compete with Chromebooks in the education market. It is for anyone seeking an affordable Mac.

Why is Apple using an iPhone chip in a Mac?

The A18 Pro chip is a cost-effective solution. Its performance is sufficient for a budget laptop. This strategy helps achieve a lower price point.