Apple’s Budget MacBook with iPhone Chip Set for Early 2026 Release

Apple is preparing a major push into the affordable device market. The company plans to launch new low-cost iPhone, iPad, and MacBook models in early 2026. This marks a significant strategy shift for the premium brand.

According to a research report from analyst Jeff Pu, an all-new budget MacBook is the standout product. This move aims to capture a wider audience seeking Apple’s ecosystem at a lower price point.

Inside the New Affordable MacBook

The new MacBook will reportedly use the A18 Pro chip from the iPhone 16 Pro. This marks the first time an iPhone chip will power a Mac. The device will feature a 13-inch display.

It is expected to launch in multiple colors. These include silver, blue, pink, and yellow. The color options mirror the current iPad lineup.

To hit a target price between $699 and $899, Apple will make compromises. The design may be older or use less expensive display components. Memory could be limited to 8GB.

The port selection might also be minimal. A single USB-C port is a possibility. This strategy mirrors the approach taken with the entry-level iPad.

iPhone 17e and New iPad Complete the Budget Lineup

The iPhone 17e will be the second generation of Apple’s ‘e’ series. Analyst Jeff Pu expects it to feature an A19 chip. An upgraded 18-megapixel Center Stage camera is also anticipated.

The device will use Apple’s custom C1 modem. Most other specifications may remain similar to the current iPhone 16e. Rumors also suggest a design update.

The phone could transition to the Dynamic Island. This would replace the traditional notch on the display.

The 12th-generation iPad will receive a key internal upgrade. It is slated to get the A18 chip. This will enable Apple Intelligence features on the low-cost tablet for the first time.

No major design changes are expected. The focus is squarely on internal performance and AI capability upgrades.

A Broader Shift in Apple’s Product Strategy

This aggressive budget push signals a new direction for Apple. The company aims to compete more directly in the value segment. This could help it counter slowing sales in certain markets.

The split-launch cycle for iPhones appears to be a permanent change. Pro models and new form factors will launch separately from standard models. This allows Apple to stagger its marketing and production efforts.

According to Reuters, this strategy helps manage supply chain complexity. It also creates distinct launch windows for different consumer segments.

The early 2026 launch of a budget MacBook represents a pivotal moment for Apple. It demonstrates the company’s commitment to expanding its market reach. This new affordable lineup could significantly alter the competitive landscape for consumer electronics.

Dropping this nugget your way-

What is the expected price of the new budget MacBook?

The new MacBook is expected to be priced between $699 and $899. This positions it as Apple’s most affordable laptop. The lower price involves compromises on components and design.

Which chip will power the new low-cost MacBook?

The MacBook will reportedly use the A18 Pro chip from the iPhone 16 Pro. This is a significant shift from Apple’s traditional M-series chips for Macs. It represents a new direction for the company’s silicon strategy.

What are the key features of the iPhone 17e?

The iPhone 17e is expected to have an A19 chip and an 18-megapixel Center Stage camera. It will likely use Apple’s own C1 modem. The design may also be updated with a Dynamic Island.

How will the new iPad support Apple Intelligence?

The 12th-generation iPad will be upgraded with an A18 chip. This processor is powerful enough to run on-device Apple Intelligence features. It marks the first time the budget iPad will support these AI capabilities.

Why is Apple launching more affordable products?

This strategy aims to attract customers who find Apple’s premium products too expensive. It helps the company compete in price-sensitive markets. The move could drive growth by expanding Apple’s total addressable market.

Trusted Sources

Reuters, Associated Press, Bloomberg