Apple’s First Foldable iPhone Targets 10 Million Units as Samsung Ramps Up Display Production

Apple is preparing for a major push into the foldable smartphone market. The company has placed a significant order for display panels with Samsung. This move signals a larger-than-expected launch for the first foldable iPhone model.

According to industry reports from ET News, Apple ordered 22 million OLED panels from Samsung Display. This includes panels for both the main folding screen and the external cover display. The order suggests Apple is targeting production of up to 10 million devices.

Production Plans Exceed Initial Market Expectations

The scale of this order has surprised industry watchers. Initial forecasts estimated shipments between six and eight million units. Apple’s apparent target of 10 million units is over 30% higher.

This ambitious plan defies the current state of the global foldable market. Total annual shipments have only recently surpassed 20 million units across all brands. Apple’s entry could dramatically reshape the segment.

The reported production volume indicates strong internal confidence. It suggests Apple believes it can attract a large number of upgraders and new customers. The move also pressures rivals like Samsung and Google in the premium foldable space.

Advanced Display Technology Defines New Design

The device is expected to feature a book-style, inward-folding design. The external screen is rumored to measure 5.35 inches. The main internal display would unfold to 7.58 inches.

Apple is reportedly adopting cutting-edge screen technology. This includes Color Filter on Encapsulation (COE) to improve brightness and reduce thickness. The company also plans to use an Under Display Camera for a seamless full-screen look.

A sophisticated hinge design aims to minimize the visible crease. Material science will be key to durability. The goal is to deliver a premium feel that matches the standard iPhone experience.

The bold production target for the first foldable iPhone reveals Apple’s strategy to dominate yet another category from day one. This move could instantly double the size of the global foldable market and set a new premium benchmark for competitors.

Info at your fingertips

When is the foldable iPhone expected to launch?

Reports indicate a launch next year. It is expected to debut alongside the iPhone 18 Pro and iPhone 18 Pro Max models. A specific month has not been confirmed.

What size will the foldable iPhone be?

The design is rumored to be a book-style fold. It would have a 5.35-inch external screen and a 7.58-inch main internal display. This is similar in form to Samsung’s Galaxy Z Fold series.

Who is making the displays for Apple?

Samsung Display is the exclusive supplier for the first model. The company will provide both the folding OLED panel and the external cover display. This partnership leverages Samsung’s years of experience in foldable screens.

How will this affect the smartphone market?

Apple’s entry is predicted to significantly grow the entire foldable segment. A successful launch could put immediate pressure on Android foldable makers. It may accelerate innovation and competition across the industry.

What is COE technology?

COE stands for Color Filter on Encapsulation. It integrates color filter functions directly into the OLED stack, removing a separate layer. This process can make the display thinner and improve light efficiency for better brightness.